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几乎完美的手
案例简介:执行 即使是最敏感的手也无法检测到小于 2厘米的乳腺肿瘤。为了传播这一信息,癌症幸存者的艺术家们用他们的乳房 x光照片作为画布制作了户外作品,并证明了超越自我检查是如何拯救生命的。有 1.19亿人受到影响。 简要解释 在粉色 10月,我们公布了一个重要事实: 只有乳房 x光检查可以检测到小于 2厘米的肿瘤。为了传播这一信息,癌症幸存者的艺术家们用他们的旧 x光作为画布制作了户外作品,并证明了超越自我检查是如何拯救生命的。有 1.19亿人受到影响。
几乎完美的手
案例简介:Execution Not even the most sensitive hands are capable of detecting a breast tumor smaller than 2 cm. To spread that message, artists who have survived cancer crafted OOH pieces using their mammogram X-rays as canvases—and proved how going beyond a self-exam can save lives. 119 million people impacted. BriefExplanation During Pink October, we publicized an important fact: only mammography can detect a tumor smaller than 2 cm. To spread that message, artists who have survived cancer crafted OOH pieces using their old x-rays as canvases—and proved how going beyond a self-exam can save lives. 119 million people impacted.
Almost Perfect Hands
案例简介:执行 即使是最敏感的手也无法检测到小于 2厘米的乳腺肿瘤。为了传播这一信息,癌症幸存者的艺术家们用他们的乳房 x光照片作为画布制作了户外作品,并证明了超越自我检查是如何拯救生命的。有 1.19亿人受到影响。 简要解释 在粉色 10月,我们公布了一个重要事实: 只有乳房 x光检查可以检测到小于 2厘米的肿瘤。为了传播这一信息,癌症幸存者的艺术家们用他们的旧 x光作为画布制作了户外作品,并证明了超越自我检查是如何拯救生命的。有 1.19亿人受到影响。
Almost Perfect Hands
案例简介:Execution Not even the most sensitive hands are capable of detecting a breast tumor smaller than 2 cm. To spread that message, artists who have survived cancer crafted OOH pieces using their mammogram X-rays as canvases—and proved how going beyond a self-exam can save lives. 119 million people impacted. BriefExplanation During Pink October, we publicized an important fact: only mammography can detect a tumor smaller than 2 cm. To spread that message, artists who have survived cancer crafted OOH pieces using their old x-rays as canvases—and proved how going beyond a self-exam can save lives. 119 million people impacted.
几乎完美的手
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Almost Perfect Hands
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基本信息
- 广告战役: #A.C.Camargo Cancer Center-推广与活动-d882#
- 广告品牌: A.C.Camargo Cancer Center
- 发布日期: 2000
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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