Hospital A.C.Camargo Cancer Center: Superformula|短视频|广告营销案例【ADGuider广告指南】

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A.C.Camargo癌症中心A.C.医院

案例简介：

A.C.Camargo癌症中心A.C.医院

案例简介：

Hospital A.C.Camargo Cancer Center: Superformula

案例简介：

Hospital A.C.Camargo Cancer Center: Superformula

案例简介：

A.C.Camargo癌症中心A.C.医院

暂无简介

Hospital A.C.Camargo Cancer Center: Superformula

暂无简介

基本信息

广告品牌： Hospital A.C.Camargo Cancer Center
发布日期： 2013-04
行业领域：生活服务 , 医疗/护理
媒体类别： 短视频
广告语言： 意大利语
媒介平台：网络

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广告公司： JWT , Sao Paulo , Brazil

案例详情

Covers for intravenous bags were constructed based on characters from the Justice League, creating, for the first time, a child-friendly version of the treatment.Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, the agency started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this “Superformula.” An experience that went far beyond the covers by also providing a new look to the entire Children's Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.

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