Clothier Diesel has courted a younger, edgier audience for some time, and now the apparel maker is challenging the conformity of perfection with its new ‘Go with the Flaw’ campaign.In a two-minute film, by French director François Rousselet, a young filmmaker dices together a film with clips of models dancing around in an urban landscape. The models, as we see in closeups, all have slight, what some would consider, flaws. A gorgeous woman has a unibrow, another has a mouth full of braces, a billiards-playing woman has a crossed eye, another big ears. Others have scars and skin flaws, but make no mistake, all of them are stunning in their own ways, and the film comes off gorgeous in its portrayal of these carefree hipsters.The ad is essentially telling people to be unordinary ‘because flawless is forgettable. Roll with what you have, even though it may not be ideal. Embrace what you cannot control. Find a little bravery to wear your flaws with pride, take a front seat and enjoy the ride’, according to a release by Publicis Italia, in its first creative work for Diesel after taking over from Anomaly Amsterdam.CreditsClient: DieselChief Marketing Officer: Dario GargiuloCreative Director: Nicola FormichettiGlobal Head of Advertising, Media & Product Marketing: Giada GhenoHead of ADV and E-comm Production: Deborah SalbegoAgency: Publicis ItaliaGlobal Chief Creative Director Publicis WW and CEO Publicis Italia: Bruno BertelliExecutive Creative Director: Cristiana BoccassiniGlobal Digital Creative Directors: Milos Obradovic, Mihnea GheorghiuCreative Supervisor: Costanza RossiArt Directors: Simone Di Laus, Cecilia MoroCopywriters: Beatrice Mari, Fabio CaputiHead of Planning: Bela ZiemanSenior Creative Planner: Noa DekelAccount Team: Giada Salerno, Maria Elena GaglianeseAgency Producers: Cecilia Barberis, Matilde BonanniArt Buyer: Barbara CentazzoProduction Company: Division ParisDirector: Francois RousseletDOP: Simon ChaudoirEditor: Nicolas Larrouquere Producer: Jules De Chateleux Post production: MPCVFX Supervisor: Timo HuberVFX Producer: Lydia EvittGrade: MPCColourist: Richard FearonMusic Design and Editing: GRAND CENTRALPhotographer: Tom Sloan @Lalaland ArtistsPost Production: Studio Invisible