Device Free Dinner|海报/平面|广告营销案例【ADGuider广告指南】

设备免费晚餐

案例简介：ScriptInEnglish “影响力”: 30 在餐桌上，一个母亲把豌豆舀到她最小的女儿的盘子里。在桌子的尽头，父亲漫不经心地看着他的手机。母亲: 能坐在一起真好。每个人的日子怎么样？女儿: 很好 -- 爸爸打断了她。威尔: 哦!我知道我们可以谈谈的事。你们今天得到了多少喜欢？亲爱的？他指着女儿时，妻子摇摇头，有点厌恶。威尔: 亲爱的？他的女儿摇摇头什么也没说。威尔: 好吧，所以零。儿子？儿子: 这里也是。威尔: 零。亲爱的？母亲: 我没有张贴任何东西。威尔: 错误。他转向他最小的孩子。威尔: 亲爱的？孩子: 爸爸，我没有电话。威尔 :( 窃窃私语) 失败者。他回到整个家庭。威尔: 所以零，零，零，零。我今天收到了 54 个赞。他低头看手机。威尔 :( 喘着气) 爸爸的趋势!标题: # DeviceFreeDinner 标志: 常识媒体 EntrySummary 如果我们希望只有父母能听到我们的话，在餐桌上用手机展示孩子是关注这个问题的有效方式。但是我们希望孩子们做出这个决定，让他们自己没有设备。科技成瘾是一个自我诊断的问题。通过让 “问题孩子” 成为父母，让父母威尔 · 法瑞尔成为父母，我们知道我们可以接触到每个人。我们展示了技术过度消费的危险，但让它对家庭友好。把它想象成芝麻街的黑色镜子。简要解释在每一部电影中，我们都看到一个家庭在餐桌上经常使用移动设备。然而，罪犯并不那么可预测。我们没有看到孩子反社会，而是让父母扮演破坏规则的角色。在这种情况下，我们有威尔 · 法瑞尔作为我们的父亲。无论这个家庭是像威尔一样说话，还是利用他糟糕的注意力，我们都可以看到餐桌上的电话是多么的反社会。

设备免费晚餐

案例简介：ScriptInEnglish “Clout” :30 At a dinner table, a mother spoons out peas onto the plate of her youngest daughter. At the end of the table, the father mindlessly looks at his phone. MOTHER: It’s so nice to be sitting down together. How was everyone’s day? DAUGHTER: It was fine— The dad interrupts her. WILL: Oh! I know something we can talk about. How many likes did you guys get today? Sweetie? His wife shakes her head, a little disgusted, as he points to his daughter. WILL: Sweetie? His daughter shakes her head to say nothing. WILL: OK, so zero. Son? SON: Same here. WILL: Zero. Honey? MOTHER: I didn’t post anything. WILL: Mistake. He turns to his youngest. WILL: Darling? CHILD: Daddy, I don’t have a phone. WILL: (whispering) Loser. He turns back to the whole family. WILL: So zero, zero, zero, zero. I got 54 likes today. He looks back down at his phone. WILL: (gasping) Daddy’s trending! TITLE: #DeviceFreeDinner LOGO: Common Sense Media EntrySummary Showing kids at a dinner table on their phones would have been an effective way to grant this issue attention if we had wanted only parents to hear us. But we wanted kids to make that decision to be device-free for themselves. Tech addiction is a self-diagnosed problem. By making the “problem child” a parent and making that parent Will Ferrell, we knew we could reach everyone. We showed the dangers of technology overconsumption but made it family friendly. Think of it like Black Mirror for the Sesame Street set. BriefExplanation In each of these films, we see a family plagued by the habitual use of mobile devices at the dinner table. However, the offender is not so predictable. Rather than seeing kids being antisocial, we cast the parent in the role of rule breaker. In this case we have Will Ferrell as our father. Whether the family is talking like Will is dead or exploiting his poor attention span, we see just how antisocial a phone at the dinner table can be.