Device Free Dinner on Funny or Die|短视频|广告营销案例【ADGuider广告指南】

设备免费晚餐搞笑或死

案例简介：ScriptInEnglish “注意”: 30 在餐桌上，一个母亲把豌豆舀到她最小的女儿的盘子里。在桌子的尽头，父亲漫不经心地看着他的手机。母亲: 啊，能一起坐下来吃饭真好。谁能告诉我他们今天做了什么？孩子: 嗯，我画了一匹马!父亲，仍然分心，说话。威尔: 对你有好处，儿子。他的家人困惑地看着他。他们开始轮流考验他的注意力。女儿: 我开始抽烟。威尔: 我也爱你，甜心。儿子: 我在用我们的小型货车卖邦格。母亲: 我有一张流浪汉邮票。女儿: 我在做植入物。母亲: 我在和你哥哥约会。威尔: 嗯。孩子: 我在地下室煮冰毒。最小的提高了赌注。她的兄弟姐妹震惊地扬起眉毛。威尔: 好主意，孩子。这就是为什么你在学校如此受欢迎。标题: # DeviceFreeDinner 标志: 常识媒体？ EntrySummary 如果我们希望只有父母能听到我们的话，在餐桌上用手机展示孩子是关注这个问题的有效方式。但是我们希望孩子们做出这个决定，让他们自己没有设备。科技成瘾是一个自我诊断的问题。通过让 “问题孩子” 成为父母，让父母威尔 · 法瑞尔成为父母，我们知道我们可以接触到每个人。我们展示了技术过度消费的危险，但让它对家庭友好。把它想象成芝麻街的黑色镜子。简要解释在每一部电影中，我们都看到一个家庭在餐桌上经常使用移动设备。然而，罪犯并不那么可预测。我们没有看到孩子反社会，而是让父母扮演破坏规则的角色。在这种情况下，我们有威尔 · 法瑞尔作为我们的父亲。无论这个家庭是像威尔一样说话，还是利用他糟糕的注意力，我们都可以看到餐桌上的电话是多么的反社会。

设备免费晚餐搞笑或死

案例简介：ScriptInEnglish “Attention” :30 At a dinner table, a mother spoons out peas onto the plate of her youngest daughter. At the end of the table, the father mindlessly looks at his phone. MOTHER: Aw, it’s so nice to be sitting down to dinner together. Who can tell me something they did today? CHILD: Um, I drew a horsey! The dad, still distracted, speaks. WILL: Good for you, son. His family members look at him with looks of confusion. They begin to take turns testing his attention. DAUGHTER: I started smoking. WILL: I love you too, sweetheart. SON: I’m selling bongs out of our minivan. MOTHER: I got a tramp stamp. DAUGHTER: I’m getting implants. MOTHER: I’m dating your brother. WILL: Uh-huh. CHILD: I’m cooking meth in the basement. The youngest has upped the ante. Her siblings raise their eyebrows in shock. WILL: Great idea, kiddo. That’s why you’re so popular in school. TITLE: #DeviceFreeDinner LOGO: Common Sense Media ? EntrySummary Showing kids at a dinner table on their phones would have been an effective way to grant this issue attention if we had wanted only parents to hear us. But we wanted kids to make that decision to be device-free for themselves. Tech addiction is a self-diagnosed problem. By making the “problem child” a parent and making that parent Will Ferrell, we knew we could reach everyone. We showed the dangers of technology overconsumption but made it family friendly. Think of it like Black Mirror for the Sesame Street set. BriefExplanation In each of these films, we see a family plagued by the habitual use of mobile devices at the dinner table. However, the offender is not so predictable. Rather than seeing kids being antisocial, we cast the parent in the role of rule breaker. In this case we have Will Ferrell as our father. Whether the family is talking like Will is dead or exploiting his poor attention span, we see just how antisocial a phone at the dinner table can be.