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征服的声音
案例简介：CAIXA 是巴西体育的最大支持者之一。在里约奥运会的那一年，他们发起了一场运动，帮助改变了 “征服” 这个词的含义。为了证明伟大的征服超越了奖牌，CAIXA 邀请了 7 名最重要的巴西说唱歌手。说唱歌手遵循嘻哈文化主题，讲述奋斗和克服的故事，在体育上向巴西人致敬，讲述 5 名运动员的故事，并聚在一起唱一首激励的国歌, 多样性和包容性。每首歌都被制作成音乐 video。一个网站帮助讲述了每个歌词背后的故事。手机游戏、虚拟说唱课程、由 5 名运动员和涂鸦启发的播放列表，这些涂鸦溅在里约的墙上，也成为广告，所有这些都有助于传播信息: 你的日常征服也很重要。
征服的声音
案例简介：CAIXA is one of the biggest supporters of sports in Brazil. In the year of the Rio Olympics they launched a campaign that helped change the meaning of the word to conquer.To show that great conquests go beyond medals, CAIXA invited 7 of the most important Brazilian rappers. Following the Hip Hop culture motif, narrating stories of struggle and overcoming, the rappers payed homage to Brazilians in sports, telling the story of 5 athletes and getting together to sing an anthem of motivation, diversity and inclusion.Each song was made into a music vídeo. A website helped telling the stories behind each lyric. Mobile games, virtual rap classes, a playlist inspired by each of the 5 athletes and graffiti that splashed the walls of Rio and also became ads, All of that helped spreading the message: that your daily conquest also matters.
Sound of Conquest
案例简介：CAIXA 是巴西体育的最大支持者之一。在里约奥运会的那一年，他们发起了一场运动，帮助改变了 “征服” 这个词的含义。为了证明伟大的征服超越了奖牌，CAIXA 邀请了 7 名最重要的巴西说唱歌手。说唱歌手遵循嘻哈文化主题，讲述奋斗和克服的故事，在体育上向巴西人致敬，讲述 5 名运动员的故事，并聚在一起唱一首激励的国歌, 多样性和包容性。每首歌都被制作成音乐 video。一个网站帮助讲述了每个歌词背后的故事。手机游戏、虚拟说唱课程、由 5 名运动员和涂鸦启发的播放列表，这些涂鸦溅在里约的墙上，也成为广告，所有这些都有助于传播信息: 你的日常征服也很重要。
Sound of Conquest
案例简介：CAIXA is one of the biggest supporters of sports in Brazil. In the year of the Rio Olympics they launched a campaign that helped change the meaning of the word to conquer.To show that great conquests go beyond medals, CAIXA invited 7 of the most important Brazilian rappers. Following the Hip Hop culture motif, narrating stories of struggle and overcoming, the rappers payed homage to Brazilians in sports, telling the story of 5 athletes and getting together to sing an anthem of motivation, diversity and inclusion.Each song was made into a music vídeo. A website helped telling the stories behind each lyric. Mobile games, virtual rap classes, a playlist inspired by each of the 5 athletes and graffiti that splashed the walls of Rio and also became ads, All of that helped spreading the message: that your daily conquest also matters.
征服的声音
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Sound of Conquest
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基本信息
- 广告战役： #Sounds of Conquest#
- 广告品牌： Caixa
- 发布日期： 2016-12-01
- 行业领域： 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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