本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
芽淡麦片
案例简介：写一个简短的摘要，说明在数字或环境执行或活动中发生了什么。 Bud Light生产了一种由啤酒 (大麦和大米) 相同成分制成的谷物，以 由于墨西哥与俄罗斯的时差，让墨西哥人有机会在早上观看2018世界杯比赛时仍然享受啤酒的美味。 Bud Light谷物是在一家专门建造的弹出式谷物酒吧商店中推广的，人们可以在观看世界杯比赛的同时来尝试。 陪审团的文化/背景信息 在墨西哥，虽然我们是啤酒的大消费者，但早上在办公室喝啤酒是不正常的，甚至不允许。因此，对于2018世界杯来说，由于与俄罗斯的时差，墨西哥人将在比赛期间上班和吃早餐，因此在观看足球时不可能像往常一样喝啤酒。
芽淡麦片
案例简介：Write a short summary of what happens in the digital or ambient execution or campaign. Bud Light produced a cereal made of the same ingredients of its beer (barley and rice) to give Mexicans the chance to still enjoy the goodness of beer in the morning while watching the 2018 World Cup games, due to Mexico's time difference with Russia. The Bud Light Cereal was promoted at a purposely build pop-up cereal bar store where people could come and try it while watching the world cup games. Cultural/Context information for the jury In Mexico, although we are a large consumer of beer, it is not normal or even allowed, to drink beer in the office, in the morning. So for the 2018 World Cup, and due to the time difference with Russia, Mexicans would be at work and having breakfast during the matches, so it would be impossible to have a beer as usual when watching football.
Bud Light Cereal
案例简介：写一个简短的摘要，说明在数字或环境执行或活动中发生了什么。 Bud Light生产了一种由啤酒 (大麦和大米) 相同成分制成的谷物，以 由于墨西哥与俄罗斯的时差，让墨西哥人有机会在早上观看2018世界杯比赛时仍然享受啤酒的美味。 Bud Light谷物是在一家专门建造的弹出式谷物酒吧商店中推广的，人们可以在观看世界杯比赛的同时来尝试。 陪审团的文化/背景信息 在墨西哥，虽然我们是啤酒的大消费者，但早上在办公室喝啤酒是不正常的，甚至不允许。因此，对于2018世界杯来说，由于与俄罗斯的时差，墨西哥人将在比赛期间上班和吃早餐，因此在观看足球时不可能像往常一样喝啤酒。
Bud Light Cereal
案例简介：Write a short summary of what happens in the digital or ambient execution or campaign. Bud Light produced a cereal made of the same ingredients of its beer (barley and rice) to give Mexicans the chance to still enjoy the goodness of beer in the morning while watching the 2018 World Cup games, due to Mexico's time difference with Russia. The Bud Light Cereal was promoted at a purposely build pop-up cereal bar store where people could come and try it while watching the world cup games. Cultural/Context information for the jury In Mexico, although we are a large consumer of beer, it is not normal or even allowed, to drink beer in the office, in the morning. So for the 2018 World Cup, and due to the time difference with Russia, Mexicans would be at work and having breakfast during the matches, so it would be impossible to have a beer as usual when watching football.
芽淡麦片
暂无简介
Bud Light Cereal
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
