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# Descargamental
案例简介：背景 尽管现在家庭组成和内部角色正在发生变化，但许多妇女继续负责家庭中的所有后勤和决策。这就是为什么 71% 的人精神负担沉重，而男性只有 12%。这反映在 P & G 的 P ó xima a ti 网站上进行的研究中。 顾名思义，精神负荷是由不断的精神努力造成的无形负担，由那些对家里发生的事情负责的人承担。承担这种负担的人通常是确保家庭中一切正常工作的人。这并不意味着这对夫妇之间没有分担任务，但责任往往落在女人身上，以协调和确保日常需求得到满足。 想法 面对这种情况，P & G 与邻近马德里合作开发了 # descargamental (# MentalDownload) 项目。它参与了一项研究，采访了西班牙各地 2,400 多名年龄在 25 岁至 49 岁之间的男女夫妇，无论他们是否有孩子, 并涵盖家庭日常责任的问题。你可以通过这个链接看到结果 除了这项研究，宝洁公司还进行了一项实验来证明这个问题。他们要求 5 对拥有不同个人资料的夫妇在手机上的笔记应用程序中列出他们的精神任务。然后，这对夫妇交换了电话，大声朗读对方的名单。结果是惊人的。 男人的笔记与他们的工作有关，侧重于个人事务，而女人不仅在他们的清单上有更多的项目，而且其中大部分与家庭密切相关, 显示他们之间的责任不平等。你可以在这里观看完整的实验: 这个想法是让 # MentalDownload 项目成为改变这种不平衡的第一步。目的是促进对这一现实的认识，并为夫妻之间的博爱和同情创造空间。因此，通过 21世纪帮助家庭的网站 proxima a ti, P & G 提供了确定家庭责任分工的指南，以及专家的建议，以使他们的日常任务更易于管理。 简而言之，网站 www.descargamental.es 旨在解决精神负荷问题，提高社会意识，促进 # 心理下载，并帮助家庭生活的每个阶段。 结果 仅在一周内，就有 300.000 多人在 Youtube 上看到了这段视频，300.000 人在 Fb 上看到了这段视频
# Descargamental
案例简介：BACKGROUND Despite the fact that nowadays family compositions and the roles within are changing, many women continue to be responsible for all logistics and decision-making in the home. This is why 71% of them suffer from mental load compared to only 12% of men. This is reflected in the study carried out on P&G's Próxima a ti website. As its name suggests, mental load is an invisible burden created by the constant mental effort, assumed by those responsible for what happens in the home. The person who carries this load is generally the one who ensures that everything is working correctly within a family. This doesn't mean that tasks are not being shared between the couple, but the responsibility tends to fall to the woman to coordinate and ensure that the day to day needs are met. IDEA Confronting this situation, P&G working with Proximity Madrid has developed the #descargamental (#MentalDownload) project. It has involved carrying out a study, interviewing over 2,400 people, men and women, between the ages of 25 and 49, living as a couple, with or without children, across Spain, and covering the issue of daily responsibilities in the home. You can see the results via this link www.descargamental.es As well as the study, P&G carried out an experiment to demonstrate the problem. They asked 5 couples with different profiles to make lists of their mental tasks in the notes app on their mobile phones. The couples then swapped phones and read each other's lists aloud. The result was striking. The men's notes related to their work and focused on personal matters, while the women not only had more items on their lists, but the majority of these were closely linked to the household, showing the inequality in responsibilities between them. You can watch the full experiment here: The idea is for the #MentalDownload project to be the first step towards changing this imbalance. The aim is to contribute to the recognition of this reality and create spaces for fraternity and empathy between couples. Thus, through the website Próxima a ti, a platform for helping families in the 21st Century, P&G provides a guide for identifying the division of responsibilities in the home as well as advice from experts to make their daily tasks more manageable. In short, the website www.descargamental.es seeks to address the issue of mental load, to raise awareness in society, to promote #mentaldownload, and help families at every stage of their lives. RESULTS More than 300.000 people have seen the video in only one week in Youtube and 300.000 in Fb
#descargamental
案例简介：背景 尽管现在家庭组成和内部角色正在发生变化，但许多妇女继续负责家庭中的所有后勤和决策。这就是为什么 71% 的人精神负担沉重，而男性只有 12%。这反映在 P & G 的 P ó xima a ti 网站上进行的研究中。 顾名思义，精神负荷是由不断的精神努力造成的无形负担，由那些对家里发生的事情负责的人承担。承担这种负担的人通常是确保家庭中一切正常工作的人。这并不意味着这对夫妇之间没有分担任务，但责任往往落在女人身上，以协调和确保日常需求得到满足。 想法 面对这种情况，P & G 与邻近马德里合作开发了 # descargamental (# MentalDownload) 项目。它参与了一项研究，采访了西班牙各地 2,400 多名年龄在 25 岁至 49 岁之间的男女夫妇，无论他们是否有孩子, 并涵盖家庭日常责任的问题。你可以通过这个链接看到结果 除了这项研究，宝洁公司还进行了一项实验来证明这个问题。他们要求 5 对拥有不同个人资料的夫妇在手机上的笔记应用程序中列出他们的精神任务。然后，这对夫妇交换了电话，大声朗读对方的名单。结果是惊人的。 男人的笔记与他们的工作有关，侧重于个人事务，而女人不仅在他们的清单上有更多的项目，而且其中大部分与家庭密切相关, 显示他们之间的责任不平等。你可以在这里观看完整的实验: 这个想法是让 # MentalDownload 项目成为改变这种不平衡的第一步。目的是促进对这一现实的认识，并为夫妻之间的博爱和同情创造空间。因此，通过 21世纪帮助家庭的网站 proxima a ti, P & G 提供了确定家庭责任分工的指南，以及专家的建议，以使他们的日常任务更易于管理。 简而言之，网站 www.descargamental.es 旨在解决精神负荷问题，提高社会意识，促进 # 心理下载，并帮助家庭生活的每个阶段。 结果 仅在一周内，就有 300.000 多人在 Youtube 上看到了这段视频，300.000 人在 Fb 上看到了这段视频
#descargamental
案例简介：BACKGROUND Despite the fact that nowadays family compositions and the roles within are changing, many women continue to be responsible for all logistics and decision-making in the home. This is why 71% of them suffer from mental load compared to only 12% of men. This is reflected in the study carried out on P&G's Próxima a ti website. As its name suggests, mental load is an invisible burden created by the constant mental effort, assumed by those responsible for what happens in the home. The person who carries this load is generally the one who ensures that everything is working correctly within a family. This doesn't mean that tasks are not being shared between the couple, but the responsibility tends to fall to the woman to coordinate and ensure that the day to day needs are met. IDEA Confronting this situation, P&G working with Proximity Madrid has developed the #descargamental (#MentalDownload) project. It has involved carrying out a study, interviewing over 2,400 people, men and women, between the ages of 25 and 49, living as a couple, with or without children, across Spain, and covering the issue of daily responsibilities in the home. You can see the results via this link www.descargamental.es As well as the study, P&G carried out an experiment to demonstrate the problem. They asked 5 couples with different profiles to make lists of their mental tasks in the notes app on their mobile phones. The couples then swapped phones and read each other's lists aloud. The result was striking. The men's notes related to their work and focused on personal matters, while the women not only had more items on their lists, but the majority of these were closely linked to the household, showing the inequality in responsibilities between them. You can watch the full experiment here: The idea is for the #MentalDownload project to be the first step towards changing this imbalance. The aim is to contribute to the recognition of this reality and create spaces for fraternity and empathy between couples. Thus, through the website Próxima a ti, a platform for helping families in the 21st Century, P&G provides a guide for identifying the division of responsibilities in the home as well as advice from experts to make their daily tasks more manageable. In short, the website www.descargamental.es seeks to address the issue of mental load, to raise awareness in society, to promote #mentaldownload, and help families at every stage of their lives. RESULTS More than 300.000 people have seen the video in only one week in Youtube and 300.000 in Fb
# Descargamental
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#descargamental
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