Live Social Press Junket|海报/平面|广告营销案例【ADGuider广告指南】

现场社交媒体中介

案例简介：描述创造性的想法在2018的假日季节，Cricket Wireless希望推广其最大的报价，即每月100美元的四行无限数据，并进一步将其动画品牌heroes确立为流行文化的一部分。为了实现这一目标，我们制作了 “四个假期”，这是一部由板球动画品牌英雄主演的短片。为了以真正的好莱坞时尚推出这部电影，让人们有机会更多地了解它的明星，我们在Facebook和Twitter上创建了世界上第一个动画角色的直播流，将实景动作与实时动作捕捉技术相结合。作为竞选活动首映式的一部分，新闻发布会由好莱坞最著名的记者之一马里奥·洛佩兹主持和推广，并在Facebook和Twitter上直播。角色背后的演员在屏幕上进行了实时转换，以体现他们的动画同行，并回答我们的影响者的疑问和观众的问题，并参与社交游戏。描述执行现场社交媒体发布会于2018年11月9日举行。作为竞选活动首映式的一部分，它通过Facebook和Twitter进行了直播。活动结束后，内容通过Facebook和Twitter分发。该活动通过来自Cricket Wireless和Mario Lopez的付费和有机社交帖子进行了推广。它针对的是一个以移动为中心、注重形象的消费者群体，他们对名人娱乐和流行文化的热爱使他们成为我们执行的成熟受众。我们使用了实时运动捕捉技术，该技术使现场演员穿着带有反光标记的西装，以便摄像机跟踪和记录他们的动作。然后将这些记录的运动应用于3D角色模型的装备，为3D角色提供动画。走这条路线允许有时间结合3D模型清理所有捕获的运动。我们使用了相同的基线方法，但是这样做会增加许多级别的复杂性。通过现场表演，动作实时放置在3D模型的顶部，因此不需要清理或重新调整时间。为此，专门创建了3D身体和面部模型及其装备，以动态和实时地翻译所有这些动作，包括角色的皮毛之一。使用专门的实时软件，如虚幻引擎、Xsens MVN Animate、IKinema和Faceware Live，对于实现这一目标至关重要。在这个项目中使用3D演员和真人演员的混合现实元素是通过为3D角色创建一个虚拟背景集来完成的，该背景集与马里奥·洛佩兹在前面表演的实际物理场景相匹配。然后，我们简单地在Tricaster切换器中将两组组合在一起，以在一个地方创建一组所有三个演员。

现场社交媒体中介

案例简介：Describe the creative idea In the 2018 holiday season, Cricket Wireless wanted to promote its biggest offer, four lines of unlimited data for $100/month, and further establish its animated brand heroes as a part of pop culture. To achieve this, we created “Four for the Holidays,” a short holiday film starring Cricket’s animated brand heroes. To launch the film in true Hollywood fashion and give people a chance to learn more about its stars, we created the world’s first live stream with animated characters combining live action with real-time motion-capture technology on Facebook and Twitter. As part of the campaign’s premiere, the press junket event was hosted and promoted by Mario Lopez, one of Hollywood’s most famous reporters, and live-streamed across Facebook and Twitter. The actors behind the characters were transformed on-screen in real time to embody their animated counterparts and answer our influencers’ queries and audience questions, and to participate in social games. Describe the execution The Live Social Press Junket was held on November 9, 2018. It was live-streamed through Facebook and Twitter as part of the premiere of the campaign. After the event, the content was distributed via Facebook and Twitter. The event was promoted through paid and organic social posts coming from Cricket Wireless and Mario Lopez. It was targeted at a mobile-centric and image-conscious group of consumers whose affinity for celebrity entertainment and pop culture made them an audience ripe for our execution. We used real-time motion-capture technology, the technique where live actors wear suits with reflective markers for cameras to track and record their motions. These recorded motions are then applied to rigs of 3D character models, providing the animation for the 3D characters. Going this route allows time to clean up all the captured movements in conjunction with the 3D models. We used this same baseline approach, but doing it live adds many levels of complexity. With live performances, the movements are laid on top of the 3D models in real time, therefore requiring no cleanup or readjustment time. To do this, the 3D body and face models and their rigs are specifically created to translate all these movements dynamically and live, including one of the character’s fur. The use of specialized real-time software, like the Unreal Engine, Xsens MVN Animate, IKinema, and Faceware Live is paramount to pulling this off. The mixed reality element of using 3D actors with a live-action actor in this project was done by creating a virtual background set for the 3D characters that matched with the actual physical set that Mario Lopez was performing in front of. We then simply composited the two sets together within the Tricaster switcher to create one set with all three actors in one place.