Watch Porn, Save Your Live|短视频|广告营销案例【ADGuider广告指南】

看色情，拯救你的生活

案例简介：活动描述我们的运动是世界性的，因为它影响到任何看到它的人，我们在第一周的观点 -- 超过 180万 -- 来自世界各地。我们拉丁美洲地区在色情问题上有同样的自动限制。它受到一般品牌的反对。有效性发现: 早期发现睾丸癌的存活率为 95%。它第一次出现是在青少年时期。挑战: 我们如何让孩子们听他们不感兴趣的信息, 主要是因为他们的头脑 -- 在那个年龄 -- 专注于其他事情，比如女孩，也因为他们从来不认为这可能发生在他们身上。想法: 我们用了一种媒体，他们都反复观看。把我们的信息放在那里。用短语引诱他们: 色情女演员会教你坚持更长时间.并给出最后的转折: 更长的生命。策略是在他们所在的地方，用他们的语言说话，目标是让他们知道进行睾丸自我检查有多简单和重要 (TSE) 实施首先，他们被媒体本身 Pornhub 所吸引。其次，视频品牌内容的标题很吸引人，因为它说明了一个所有男人都想解决的问题: 如何持续更长时间。有一个色情明星教你这比任何人都可以要求的多。第三，也是最重要的是，大的行业玩家 (brazzers，reality kings，babes.com，twistys) 加入进来，把我们的视频放在他们自己的面前,让人们在开始工作之前观看信息并了解它。结果通过单独添加我们的视频和 pornhub 网络中来自生产公司的四个视频，将其放在他们自己的视频中，我们在第一周的浏览量超过 200万, 这意味着超过 200万人现在知道热进行睾丸自我检查。这个,没有花一美元在媒体规划上，只是看色情电影的人的纯粹意愿被我们的信息打动了。你可以在这里看到它们: http://www.pornhub.com/event/save-the-ballshttp://www.pornhub.com/view_video.php?viewkey=1650661432http://www.pornhub.com/view_video.php?viewkey=1576912361http://www.pornhub.com/view_video.php?viewkey=2096390929http://www.pornhub.com/view_video.php?viewkey=239740679Also ,我们将他们引导到 pornhub 的登录页面: http://www.pornhub.com/event/save-the-balls 了解更多关于睾丸癌的信息。相关性这个想法在一个已经存在但从未用于传统广告的媒体上运行: 一个色情网站。但它不仅是我们的媒介，因为我们没有张贴付费宣传的横幅，我们创建的内容与其他视频在相同的参数内运行, 掩盖我们的信息，让它成为用户的惊喜，影响甚至更大。

看色情，拯救你的生活

案例简介：Campaign Description Our campaign is worldwide, since it affects anyone who sees it and the views we had on this first week -over 1.8 million- come from all over the world. Our region, Latin America, has the same auto-imposed restriction when it comes to matters of pornography. Its frowned upon by brands in general. Effectiveness Finding: Testicular Cancer has a 95% survival rate when detected early on. And it first appears as a teenager.Challenge: How do we make kids listen to a message that don't interest them, mainly because their minds -at that age- are focused on other things like girls and also because they never think it could happen to them. Idea: We used a medium they all watch, repeatedly. And place our message there. Lure them in with the phrase: a porn actress will teach you to last longer... and give the final twist: longer in life.the strategy was to be where they are, speak in their language and the objective is for them to know how simple and important it is to perform a Testicular Self Examination (TSE) Implementation First of all, they are drawn to the medium itself, Pornhub.Second, the title of the video -Branded Content- was alluring because it speaks to an issue all men want to address: how to last longer. And having a Porn Star teach you that is more than anyone could ask for.Third, and most importantly, big industry players (brazzers, reality kings, babes.com, twistys) joined in and placed our video in front of their own, making people watch the message and learn about it right before they got down to business. Outcome By adding our video alone and the four videos from production companies within the pornhub network, that placed it on their own videos, we are looking at well over 2 million views on the first week, which translates to over 2 million people that now know hot to perform a Testicular Self Examination.This, without a dollar spent on media planning, just sheer will of people that watch porn and were struck by our message. You can see them here:http://www.pornhub.com/event/save-the-ballshttp://www.pornhub.com/view_video.php?viewkey=1650661432http://www.pornhub.com/view_video.php?viewkey=1576912361http://www.pornhub.com/view_video.php?viewkey=2096390929http://www.pornhub.com/view_video.php?viewkey=239740679Also, we directed them to a landing page within pornhub: http://www.pornhub.com/event/save-the-balls to learn even more about Testicular Cancer. Relevancy This idea runs on a medium that already exists but its never use for traditional advertising: a porn site. But not only is it a medium for us, because we are not putting up banners o paid publicity, we created content that runs within the same parameters as other videos in there, disguising our message and making it a surprise for users, the impact is even greater.