本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
干杯，鲍里斯
案例简介：麦肯 · 利马和印加 · 科拉邀请英国首相敬酒 印卡 · 科拉 (Inca Kola) 是秘鲁的知名品牌，以至于英国首相鲍里斯 · 约翰逊 (Boris Johnson)，在视频中的情感信息中强调了这一点，这是两国政府之间合作的例子之一，同时庆祝最近达成的协议，该协议是在厄尔尼诺现象造成毁灭性后果后为南美国家北部的重建而努力的。 为了表示赞赏，印加 · 科拉 (Inca Kola) 通过Twitter邀请他为其产品敬酒，甚至展示了在伦敦可以获得的产品: Tierra per ú，英国城市的一家商店提供真正的秘鲁美食，并且很快 (由于这种情况) 就会开门营业。 McCann Worldgroup Lima的CCO克里斯蒂安 · 考德威尔 (Christian Caldwell) 表示: “这个想法旨在吸引人们对秘鲁餐馆的关注，并在这一特定时刻支持他们，除了加强品牌与国家美食之间的联系外，我们还在不断地对其进行评估。我们希望总理喜欢他的印加可乐 ”。 到目前为止，几家本地和外国媒体都强调了这一呼吁，这将在社交网络上出现，尤其是在Twitter上。“通过这个小小的行动，我们希望接触所有秘鲁人，包括住在国外的人，并增强我们的自豪感，与世界一起庆祝秘鲁人拥有的这种独特品味”，考德威尔说。
干杯，鲍里斯
案例简介：McCann Lima and Inca Kola invite UK Prime Minister to make a toast Inca Kola is a well-known Peruvian brand, to the point that Boris Johnson, UK Prime Minister, highlighted it in an emotional message in a video as one of the examples of collaboration between governments of both nations, while celebrating the recent agreement created to work for the reconstruction of the North of the South American country after devastating consequences resulting from El Niño Costero phenomenon. To Express appreciation, Inca Kola invited him via Twitter to toast with its product and even showed where it can be obtained in London: Tierra Perú, a shop in the British city that offers genuine Peruvian gastronomy and very soon (because of the conjuncture) it will open its doors. Christian Caldwell, CCO of McCann Worldgroup Lima, expressed that “this idea seeks to attract attention about Peruvian restaurants and supports them in this particular moment, in addition to reinforce the link between the brand and the national gastronomy, to which it has historically been linked with and constantly we are revaluing. We hope that the Prime Minister feels like to go for his Inca Kola”. So far several local and foreign media have emphasized the call, that will have presence on social networks, especially in Twitter. “With this small action, we wanted to reach to all Peruvians, Including the ones who live abroad, as well as reinforce our pride and celebrate with the world this unique taste that Peruvians have”, said Caldwell.
Cheers, Boris
案例简介：麦肯 · 利马和印加 · 科拉邀请英国首相敬酒 印卡 · 科拉 (Inca Kola) 是秘鲁的知名品牌，以至于英国首相鲍里斯 · 约翰逊 (Boris Johnson)，在视频中的情感信息中强调了这一点，这是两国政府之间合作的例子之一，同时庆祝最近达成的协议，该协议是在厄尔尼诺现象造成毁灭性后果后为南美国家北部的重建而努力的。 为了表示赞赏，印加 · 科拉 (Inca Kola) 通过Twitter邀请他为其产品敬酒，甚至展示了在伦敦可以获得的产品: Tierra per ú，英国城市的一家商店提供真正的秘鲁美食，并且很快 (由于这种情况) 就会开门营业。 McCann Worldgroup Lima的CCO克里斯蒂安 · 考德威尔 (Christian Caldwell) 表示: “这个想法旨在吸引人们对秘鲁餐馆的关注，并在这一特定时刻支持他们，除了加强品牌与国家美食之间的联系外，我们还在不断地对其进行评估。我们希望总理喜欢他的印加可乐 ”。 到目前为止，几家本地和外国媒体都强调了这一呼吁，这将在社交网络上出现，尤其是在Twitter上。“通过这个小小的行动，我们希望接触所有秘鲁人，包括住在国外的人，并增强我们的自豪感，与世界一起庆祝秘鲁人拥有的这种独特品味”，考德威尔说。
Cheers, Boris
案例简介：McCann Lima and Inca Kola invite UK Prime Minister to make a toast Inca Kola is a well-known Peruvian brand, to the point that Boris Johnson, UK Prime Minister, highlighted it in an emotional message in a video as one of the examples of collaboration between governments of both nations, while celebrating the recent agreement created to work for the reconstruction of the North of the South American country after devastating consequences resulting from El Niño Costero phenomenon. To Express appreciation, Inca Kola invited him via Twitter to toast with its product and even showed where it can be obtained in London: Tierra Perú, a shop in the British city that offers genuine Peruvian gastronomy and very soon (because of the conjuncture) it will open its doors. Christian Caldwell, CCO of McCann Worldgroup Lima, expressed that “this idea seeks to attract attention about Peruvian restaurants and supports them in this particular moment, in addition to reinforce the link between the brand and the national gastronomy, to which it has historically been linked with and constantly we are revaluing. We hope that the Prime Minister feels like to go for his Inca Kola”. So far several local and foreign media have emphasized the call, that will have presence on social networks, especially in Twitter. “With this small action, we wanted to reach to all Peruvians, Including the ones who live abroad, as well as reinforce our pride and celebrate with the world this unique taste that Peruvians have”, said Caldwell.
干杯，鲍里斯
暂无简介
Cheers, Boris
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
