Bolivia has been a landlocked country since 1879, when it lost itsaccess to the Pacific Ocean to Chile. Until this day the sea continuesto distance the two countries, even reaching the International Court inthe Hague.Franka, a small craft brewery, believes it is possible for both nationsto share the sea, and to prove it created Pacifica, the first Boliviancraft beer made with seawater from the Pacific Ocean, so that Boliviansand Chileans could sit at the same table and drink as friends.We created a commercial to tell the story of how we traveled 1568 km toAntofagasta (Chile) to collect a sample of seawater that we then took toSanta Cruz (Bolivia) to elaborate Pacifica.The commercial quickly garnered national and international attention,achieving $400,000 in media coverage with $0 budget in a little over aweek. Using the commercial we then invited Bolivians and Chileansresiding in Bolivia to try this unique recipe at an inauguration eventon March 23, 2018 the day Bolivians celebrate “El dia del Mar”.And so, that's how a small craft brewery facing large national beercompanies managed to united two countries with absolutely no budget.CreditsTitle: Pacífica, the beer that united two countriesAdvertiser: Franka Craft Brewery.Brand: Pacífica, beer made with seawaterAgency: Raza AdCEO: Eduardo BaezaDGC: Sergio ChisakaArt Director: Miguel Zambrana.Copywriter: Samuel Torres / Sergio Chisaka.Audiovisual Producer: Paola RodríguezAccount Executive: Estela VargasResponsable Client: Gonzalo CamperoProduction: Cabruja FilmsDirector: Luciano PaneiDirector of photography: Ytalo CabrujaExecutive producer: José Luis CabrujaPost-production: Maxi DaensMusical Production: Polenta Studios / Federico Amaya/ Matias BerdialesCountry: Bolivia