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进步保险: 真正的鼓点演员 (为机构)
案例简介:
进步保险: 真正的鼓点演员 (为机构)
案例简介:
Progressive Insurance: Real Actors by The Drum (for agencies)
案例简介:
Progressive Insurance: Real Actors by The Drum (for agencies)
案例简介:
进步保险: 真正的鼓点演员 (为机构)
暂无简介
Progressive Insurance: Real Actors by The Drum (for agencies)
暂无简介
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Flo is part of the fabric of American culture, which is something Progressive is very proud of. And it’s up to Arnold and Progressive to keep her there. The Real Actors spot is the latest in a long list of examples that do just that.Anyone with a TV in 2018 has seen all the commercials purporting to show real people giving unscripted, real reactions. And Progressive’s campaign starring Flo has long been the polar opposite of that. So, if those commercials feature 'Real People, Not Actors,' Progressive commercials unapologetically feature 'Real Actors, Not People' – and the funny comedy performers and smart writing that comes with that.Consumers fatigued by advertising featuring “real people” have been responding in droves, thanking Progressive for trolling the category and calling the Real Actors parody “well played” and “truly a gift.”CreditsClient: ProgressiveJeff Charney - Chief Marketing Officer - ProgressiveSandra Supler - Marketing Manager - ProgressiveLauren Barger - Director, Marketing Strategy - ProgressiveKatie Riley - Brand Strategist - ProgressiveCreative Agency: ArnoldIcaro Doria - Chief Creative Officer - ArnoldSean McBride - EVP, Executive Creative Director - ArnoldNate Donabed - SVP, Creative Director - ArnoldJosh Kahn - SVP, Creative Director - ArnoldDoug Harry - Associate Creative Director - ArnoldPatrick Franklin - Sr. Copywriter - ArnoldVal Bettini, Dot Delany, Caroline Kozub, Aidan Keefer - Marketing - ArnoldBrya Capell - Project Management - ArnoldMolly Chisholm, Lanna Tokuhiro - Strategy - ArnoldMike Lawson, Jeanne Moran - Broadcast Production - ArnoldDanielle Ivicic, Taylor Thomas - Business Affairs - ArnoldProduction Company: Station FilmBrendan Gibbons - Director - Station FilmSteve Orent - Managing Partner - Station FilmCaroline Gibney - Partner/Executive Producer - Station FilmGeoff Clough - Producer - Station FilmEditorial: BeastMerritt Duff - Editor - BeastMelissa Lubin / Jen Gothard - Producer - Beast
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