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W ü sthof 圆角刀: Fishbook
案例简介：
W ü sthof 圆角刀: Fishbook
案例简介：
Wüsthof Fillet Knife: Fishbook
案例简介：
Wüsthof Fillet Knife: Fishbook
案例简介：
W ü sthof 圆角刀: Fishbook
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Wüsthof Fillet Knife: Fishbook
暂无简介
基本信息
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案例详情
Brief: To create promotional material and awareness for the Wüsthof fish fillet knife. Idea / Implementation: We designed a recipe journal and placed it around the “cooking/food” sections in selected bookstores as well as sending out to potential customers as a promotion. The book has a removable jacket designed to look like the scales of a fish. By sliding this outer jacket, the user can see a raw meat emerging from underneath the cover, a perfect illustration of a Wüsthof fillet knife gently removing a fillet from a fish. Results: We sent these journals to potential customers and also made it available in selected bookstores. Although it was designed for promotional purposes, it had added value as a niche retail find. The unique design created a buzz for bookstore shoppers who requested pricing information to purchase the journal. It created significant traffic to the website and word-of-mouth added PR value.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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