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Fishbook
案例简介：简介: 为 w ü sthof 鱼片刀制作宣传材料和宣传。想法/实施: 我们设计了一份食谱杂志，放在选定书店的 “烹饪/食物” 部分，并作为促销发送给潜在客户。这本书有一件可移动的夹克，看起来像鱼的鳞片。通过滑动这款外夹克，用户可以看到生肉从盖子下面冒出来，这是乌斯托夫鱼片刀轻轻地从鱼身上取出鱼片的完美例证。结果: 我们将这些期刊发送给潜在客户，并在选定的书店中提供。尽管它是为促销目的而设计的，但它作为利基零售发现具有附加值。这种独特的设计为要求购买《华尔街日报》的书店购物者带来了轰动。它为网站创造了大量流量，口碑增加了公关价值。
Fishbook
案例简介：Brief: To create promotional material and awareness for the Wüsthof fish fillet knife. Idea / Implementation: We designed a recipe journal and placed it around the “cooking/food” sections in selected bookstores as well as sending out to potential customers as a promotion. The book has a removable jacket designed to look like the scales of a fish. By sliding this outer jacket, the user can see a raw meat emerging from underneath the cover, a perfect illustration of a Wüsthof fillet knife gently removing a fillet from a fish. Results: We sent these journals to potential customers and also made it available in selected bookstores. Although it was designed for promotional purposes, it had added value as a niche retail find. The unique design created a buzz for bookstore shoppers who requested pricing information to purchase the journal. It created significant traffic to the website and word-of-mouth added PR value.
Fishbook
案例简介：简介: 为 w ü sthof 鱼片刀制作宣传材料和宣传。想法/实施: 我们设计了一份食谱杂志，放在选定书店的 “烹饪/食物” 部分，并作为促销发送给潜在客户。这本书有一件可移动的夹克，看起来像鱼的鳞片。通过滑动这款外夹克，用户可以看到生肉从盖子下面冒出来，这是乌斯托夫鱼片刀轻轻地从鱼身上取出鱼片的完美例证。结果: 我们将这些期刊发送给潜在客户，并在选定的书店中提供。尽管它是为促销目的而设计的，但它作为利基零售发现具有附加值。这种独特的设计为要求购买《华尔街日报》的书店购物者带来了轰动。它为网站创造了大量流量，口碑增加了公关价值。
Fishbook
案例简介：Brief: To create promotional material and awareness for the Wüsthof fish fillet knife. Idea / Implementation: We designed a recipe journal and placed it around the “cooking/food” sections in selected bookstores as well as sending out to potential customers as a promotion. The book has a removable jacket designed to look like the scales of a fish. By sliding this outer jacket, the user can see a raw meat emerging from underneath the cover, a perfect illustration of a Wüsthof fillet knife gently removing a fillet from a fish. Results: We sent these journals to potential customers and also made it available in selected bookstores. Although it was designed for promotional purposes, it had added value as a niche retail find. The unique design created a buzz for bookstore shoppers who requested pricing information to purchase the journal. It created significant traffic to the website and word-of-mouth added PR value.
Fishbook
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Fishbook
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