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雏菊品牌酸奶油: 蓝筹营销世代相传
案例简介:
雏菊品牌酸奶油: 蓝筹营销世代相传
案例简介:
Daisy Brand Sour Cream: Dollops for Generations by Blue Chip Marketing
案例简介:
Daisy Brand Sour Cream: Dollops for Generations by Blue Chip Marketing
案例简介:
雏菊品牌酸奶油: 蓝筹营销世代相传
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Daisy Brand Sour Cream: Dollops for Generations by Blue Chip Marketing
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Blue Chip created the first holiday spot for Daisy, which taps into the basic human truth that recipes are a thread that connects family members across generations, especially at the holidays.The spot, titled 'Dollops for Generations,' shows the emotional power of family heirloom recipes by following a fictional family that makes ‘Nana’s Orange Cranberry Cake’ recipe each holiday season beginning in the 70s through today. To make this work, we used the same actors and enlisted set designers from Marvel to date the kitchen appropriately.The holiday spot will be supported with national print buys in Better Home & Gardens, Food Network and elsewhere, as well as significant support on Pinterest. CreditsDoug Van Andel – ECD – Blue Chip MarketingJoel Walker – GCD – Blue Chip MarketingJason Geis – GCD – Blue Chip MarketingKit Fries – ACD – Blue Chip MarketingAmanda Clower – Sr. Art Director— Blue Chip MarketingKate Hearn – Business Leadership Director – Blue Chip MarketingSteve Hund – Senior Business Leader – Blue Chip MarketingEden Shulruff – Project Manager – Blue Chip MarketingEllen Rudman – Vice President, Strategic Planning & Research – Blue Chip MarketingDiane Chacharon – Executive ProducerMatt Smukler – Director – Community FilmsGreg Allan – Creative Director – Sonixphere
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