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黛西: ABC的蓝筹营销
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黛西: ABC的蓝筹营销
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Daisy: The ABC’s by Blue Chip Marketing
案例简介:
Daisy: The ABC’s by Blue Chip Marketing
案例简介:
黛西: ABC的蓝筹营销
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Daisy: The ABC’s by Blue Chip Marketing
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Sometimes simple is better. So it is with the ingredients of Daisy Cottage Cheese. So it is with the brand’s new online ad that shows toddlers enjoying its product.Created by Chicago-based agency Blue Chip, 'The ABC’s of Daisy Cottage Cheese' is running on YouTube and Facebook, with paid support through the middle of August, and touts the benefits of its three simple ingredients - milk, cream, and salt - for its tiny target consumers with very few teeth.This is Daisy’s first appeal to parents of toddlers, who Daisy hopes will connect with the “high-protein, low-preparation, simple ingredients” message. And, let’s face it—this video of toddlers enjoying cottage cheese will be the best part of your day.CreditsCreative:Doug Van Andel: Executive Creative DirectorJason Geis: Group Creative Director, IntegrationJoel Walker: Group Creative Director, IntegrationKit Fries: Associate Creative Director, IntegratedAmanda Clower: Senior Art DirectorAccount:Kate Hearn: Director, Business LeadershipCarolyn Cradick: Associate Director Business LeadershipSteve Hund: Senior Business LeaderProducer:Tom MescallJoy Holbrook
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