本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
我爱你,我打你
案例简介:为了促进我们网站 Entreparedes.org 的推出,我们使用一种常用于表达爱的全球艺术形式: graffitis 来创造意识。使用短语 “Ana te amo/Ana I 爱你” 和 “mar í a te amo/Maria I 爱你” 的巨大贴纸被战略性地放置在行人流量高的地方作为干预措施。接近涂鸦揭示了情感表达背后的现实: 这些字母由一个不断重复的短语组成: “我打你”。另一个在信中隐藏了 “我侮辱你” 的信息。在信息下面,旁观者可以从一个小牌子上理解令人不安的涂鸦: “虐待是隐藏的”。
我爱你,我打你
案例简介:To promote the launch of our website Entreparedes.org, we created awareness using a global form of art commonly used to express love: graffitis. Giant stickers using the phrases “Ana te amo / Ana I love You” and “María te amo / Maria I love You” were strategically placed as interventions in places of high pedestrian traffic. Approaching the graffiti uncovered the reality behind the expressions of affection: the letters were composed of an endlessly repeated phrase: “I hit you”. The other one hid the message “I insult you” in its letters. Below the messages, onlookers could make sense of the disturbing graffiti, from a small sign that read: “Abuse is hidden”.
I Love You, I Hit You
案例简介:为了促进我们网站 Entreparedes.org 的推出,我们使用一种常用于表达爱的全球艺术形式: graffitis 来创造意识。使用短语 “Ana te amo/Ana I 爱你” 和 “mar í a te amo/Maria I 爱你” 的巨大贴纸被战略性地放置在行人流量高的地方作为干预措施。接近涂鸦揭示了情感表达背后的现实: 这些字母由一个不断重复的短语组成: “我打你”。另一个在信中隐藏了 “我侮辱你” 的信息。在信息下面,旁观者可以从一个小牌子上理解令人不安的涂鸦: “虐待是隐藏的”。
I Love You, I Hit You
案例简介:To promote the launch of our website Entreparedes.org, we created awareness using a global form of art commonly used to express love: graffitis. Giant stickers using the phrases “Ana te amo / Ana I love You” and “María te amo / Maria I love You” were strategically placed as interventions in places of high pedestrian traffic. Approaching the graffiti uncovered the reality behind the expressions of affection: the letters were composed of an endlessly repeated phrase: “I hit you”. The other one hid the message “I insult you” in its letters. Below the messages, onlookers could make sense of the disturbing graffiti, from a small sign that read: “Abuse is hidden”.
我爱你,我打你
暂无简介
I Love You, I Hit You
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善