Studies show that every year, in Romania, two thirds of underprivileged children interrupt school by the end of 8th grade, because they are put to work. Having the mission to help underprivileged children to continue their education, the non-profit international organisation United Way asked Rusu+Bortun to create a PSA, in order to raise awareness about this problem.Coming from the insight that children who interrupt school have a much lower chance to recover and build a career, we came up with this idea idea: to interrupt school is to interrupt a career.Every child is a potential adult with a successful career. But children who drop out of school, even just for a while, will never fullfil their potential. To show the consequences of interrupting education, the campaign took this idea into the future by applying it to adult careers.CreditsCreative Director: Bob TomaGroup Creative Director: Mihaela NeatuArt: Director: Bob TomaCopywriter: Mihaela NeatuChief Creative Partner: Catalin RusuClient Service Director: Miruna MaxodaAccount Executive: Iulia VoineaDirector: Peter KerekProduction House: Blitz Film Romania