Unsuccessful Ticket Sampling|海报/平面|广告营销案例【ADGuider广告指南】

不成功的票证抽样

案例简介：执行 1月21日上午，一些罗姆移民表演演出重新写的纸板招牌讲述他们的业绩，并有免费机票白送。他们站在那里，你会期望他们，地铁，外面的杂货店和许多其他的斯德哥尔摩最繁忙的地点。一天，他们试图提请斯德哥尔摩的人。成千上万的经过和忽视的消息。直到月小时后，停止和不识字的人--最终月门票可以送人。满天的活动记录隐藏摄像机和 Facebook 上公布。概要 Folkoperan 是歌剧院在斯德哥尔摩著名的主题，突出的社会问题。在当代歌剧 “上帝伪装” 罗姆移民在舞台上表演，表明暴露组都忽略了我们的社会。吉普赛移民是游牧民族。很多人到瑞典，讨钱，作为其唯一的生存机会。但即使在瑞典的被忽视。京剧 Folkoperan 想帮助罗姆人就业的移民是显而易见的。但如何促进墨是人们尽力忽略的事吗？相关性用一个简单的硬纸留言，我们证明了我们的点。这是一个月一对一的活动部件。第一部分是注定要失败的，成功的第二部分。活动描述票是免费提供，我们让罗姆移民白送的歌剧表演门票免费。而不是通常的文字上的纸板，你现在可以看到他们是在表演和他们月免门票作为感谢看到的消息。正如预期的票样是不成功的。月后月位置时，只有月门票送人。然后我们发布的视频，在 Facebook 上突然每个人都知道它。看不见的变得可见。结果歌剧 Folkoperan 中成为最受关注的 history.102 万媒体印象。记销量: 84% 的门票销售的全奖。(月额外说明)。即使是国王和王后的有史以来的第一次访问 Folkoperan，以支持联合国的事业.无形变得可见。吉普赛移民被认为是第一次在舞台上，并在媒体。两个月后，瑞典决定给予经济援助罗姆人的移徙者。战略 Opera 是一种 artform 在下降。这是非常罕见的歌剧 platsforms 社交媒体上备受关注。由于移徙者的兴趣和罗姆人的无知我们必须做点什么，会产生大量的宣传和对话的开始。取样的一对一票，一如所料，在第一次不成功。通常是在文化上的寻人刚刚通过的《斯德哥尔摩公约》的消息。之前的视频吧登上 Facebook.上传的视频对象的认识到自己的行为和问题。我们给他们一次机会去看他们-Folkoperan 的舞台上。但这一次他们花钱买的票。

不成功的票证抽样

案例简介：Execution On the morning of the 21st of January, several of the Romani migrants performing in the show re-wrote their cardboard signs to tell about their performance and that they had free tickets to give away. They stood where you would expect to find them; by the subway, outside the grocery store and on many other of Stockholm’s busiest locations.The whole day they tried to get the attention of the people of Stockholm. Thousands passed by and ignored the message. Not until 12 hours later, one person stopped and read the sign – finally 2 tickets could be given away. The full day activity was documented with hidden camera and uploaded on Facebook. Synopsis Folkoperan is an opera house in Stockholm famous for themes that highlight social issues. In their contemporary opera ”God Disguised” Romani migrants perform on stage to illustrate how exposed groups are ignored in our society. Romani migrants are a nomadic ethnic group. Many come to Sweden, to beg for money, as their only chance of survival. But even in friendly Sweden they are invisible.With the opera Folkoperan wanted to help Romani migrants become visible.But how do you promote an opera about something people do their best to ignore? Relevancy With a simple change of a cardboard message we proved our point. This was a one-to-one activity in 2 parts. The first part was meant to be unsuccessful to become successful in the second part. CampaignDescription The tickets were given away for free - We asked the Romani migrants performing in the opera to give away the tickets for free. Instead of the usual text on their cardboard, you could now read that they would be in the show and that they had 2 free tickets as a thank for seeing the message.As expected the ticket sampling was unsuccessful. After 12 hours on 10 locations, only 2 tickets were given away. Then we posted the video about it on Facebook and suddenly everyone knew about it. The invisible became visible. Outcome The opera became the most talked about in Folkoperan's history.102 million media impressions.Record sales: 84% of tickets sold at full prize. (2 extra shows). Even the King and the Queen made their first ever visit to Folkoperan, to show their support to the cause.The invisible became visible. Romani migrants were seen for the first time, on the stage, and in media. Two months later Sweden decided to extend their economic aid for the Romani migrants. Strategy Opera is an artform in decline. It's very rare that an opera gets attention on social media platsforms. Because of the low interest in and ignorance of the Romani migrants we needed to do something that would create a lot of awareness and start the conversation.The one-to-one ticket sampling was, as expected, at first unsuccessful. The usually culturally seeking people of Stockholm just passed by the message. Until the video about it was posted on Facebook.The uploaded video got the target audience to recognize their own behavior and question it. And we offered them a second chance to see them - on the stage of Folkoperan. But this time they had to pay for the tickets.