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案例简介:多年来,食品公司一直在做一些非常疯狂的事情,让他们的食物在广告中看起来不错。事实上,整个行业都围绕着让食物看起来比你厨房桌子上的食物更好而存在。问题是,食物的造型、专业照明或其他技巧都不能让食物变得更好。另一方面,达美乐已经做了一些事情,通过彻底改造他们的比萨饼食谱,让他们的食物味道更好。这个比萨饼足够好,可以自己吃。所以多米诺决定抵制食物摄影的趋势,并承诺按照他们从烤箱出来的方式拍摄比萨饼。他们请顾客帮忙。
给我们看看你的披萨
案例简介:For years food companies have been doing some pretty crazy things to make their food look good in ads. In fact, an entire industry exists around making food look better than it does when it's on your kitchen table. The problem is none of the food styling, professional lighting, or other tricks do anything to make the food actually taste better. Domino's, on the other hand, had done something to make their food taste better by completely revamping their pizza recipe. And this pizza was good enough to stand on its own. So Domino's decided to buck the food photography trend and promised to shoot their pizzas just the way they come out of the oven. And they asked their customers to help.
Show Us Your Pizza
案例简介:多年来,食品公司一直在做一些非常疯狂的事情,让他们的食物在广告中看起来不错。事实上,整个行业都围绕着让食物看起来比你厨房桌子上的食物更好而存在。问题是,食物的造型、专业照明或其他技巧都不能让食物变得更好。另一方面,达美乐已经做了一些事情,通过彻底改造他们的比萨饼食谱,让他们的食物味道更好。这个比萨饼足够好,可以自己吃。所以多米诺决定抵制食物摄影的趋势,并承诺按照他们从烤箱出来的方式拍摄比萨饼。他们请顾客帮忙。
Show Us Your Pizza
案例简介:For years food companies have been doing some pretty crazy things to make their food look good in ads. In fact, an entire industry exists around making food look better than it does when it's on your kitchen table. The problem is none of the food styling, professional lighting, or other tricks do anything to make the food actually taste better. Domino's, on the other hand, had done something to make their food taste better by completely revamping their pizza recipe. And this pizza was good enough to stand on its own. So Domino's decided to buck the food photography trend and promised to shoot their pizzas just the way they come out of the oven. And they asked their customers to help.
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Show Us Your Pizza
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