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MAC & JINX
案例简介：简要说明: 推特每天有 1.4亿条推文。令人惊讶的是，有些是人们表达对 mac & cheese 的爱的同步推特。所以卡夫通心粉和奶酪发明了一种新的推特游戏 -- Mac 和 Jinx -- 基于传统的儿童游戏金星。当两个人被发现在推特上异口同声地表达对 mac & cheese 的爱时，他们都会收到一条信息，指出他们共同的渴望。第一个通过点击链接并给出他们的地址来称呼 “Jinx” 的人赢得了免费的 Mac & Cheese 和 Mac & Jinx swag。
MAC & JINX
案例简介：Brief Explanation: There are 140 million tweets a day on Twitter. And, amazingly, some are synchronized tweets from people expressing love for mac & cheese. So Kraft Macaroni & Cheese invented a new Twitter game - Mac & Jinx - based on the traditional kids' game of jinxing. When two people are found tweeting love for mac & cheese in unison, both of them are sent a message pointing out their shared cravings. The first one to call "Jinx" by clicking the link and giving their address wins free Mac & Cheese and Mac & Jinx swag.
MAC & JINX
案例简介：简要说明: 推特每天有 1.4亿条推文。令人惊讶的是，有些是人们表达对 mac & cheese 的爱的同步推特。所以卡夫通心粉和奶酪发明了一种新的推特游戏 -- Mac 和 Jinx -- 基于传统的儿童游戏金星。当两个人被发现在推特上异口同声地表达对 mac & cheese 的爱时，他们都会收到一条信息，指出他们共同的渴望。第一个通过点击链接并给出他们的地址来称呼 “Jinx” 的人赢得了免费的 Mac & Cheese 和 Mac & Jinx swag。
MAC & JINX
案例简介：Brief Explanation: There are 140 million tweets a day on Twitter. And, amazingly, some are synchronized tweets from people expressing love for mac & cheese. So Kraft Macaroni & Cheese invented a new Twitter game - Mac & Jinx - based on the traditional kids' game of jinxing. When two people are found tweeting love for mac & cheese in unison, both of them are sent a message pointing out their shared cravings. The first one to call "Jinx" by clicking the link and giving their address wins free Mac & Cheese and Mac & Jinx swag.
MAC & JINX
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MAC & JINX
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