Clever Cash|微电影|广告营销案例【ADGuider广告指南】

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聪明的现金

案例简介：聪明的现金，这个社会项目旨在养活贫困儿童，同时教育他们。与学校老师合作，我们向那些愿意给学校另一次机会的人分发聪明的现金。每个聪明的现金都印着基于教科书的问题。有完整答案的聪明现金可以用来在学校食堂购买食物，就像用真钱一样，但是以一种教育的方式。聪明的现金现在是一个全国性的项目。创建了一个网站，供组织下载现金用于自己的项目，从而使该国更多的儿童受益。

聪明的现金

案例简介：Clever Cash, the social project that is designed to feed poor children, and educate them at the same time. Working with school teachers, we distributed Clever Cash notes to those willing to give school another chance. Each Clever Cash is printed with questions based on textbooks. The Clever Cash with completed answer can be used to buy food at school canteen, as good as using real money, but in an educating way. Clever Cash is now a nationwide project. A website was created for organisations to download Cash notes for their own project use, thus benefitting more children in the country.