Clever Cash|微电影|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

聪明的现金

案例简介：聪明的现金，一个旨在养活贫困儿童的社会项目，同时教育他们。与学校老师合作，我们向那些愿意再给学校一次机会的人分发了聪明的现钞。每笔聪明的现金都印有基于教科书的问题。有完整答案的聪明现金可以用来在学校食堂买食物，和用真钱一样好，但是以一种教育的方式。聪明现金现在是一个全国性的项目。创建了一个网站，供组织下载现金票据供自己的项目使用，从而使该国更多的儿童受益。

聪明的现金

案例简介：Clever Cash, the social project that is designed to feed poor children, and educate them at the same time. Working with school teachers, we distributed Clever Cash notes to those willing to give school another chance. Each Clever Cash is printed with questions based on textbooks. The Clever Cash with completed answer can be used to buy food at school canteen, as good as using real money, but in an educating way. Clever Cash is now a nationwide project. A website was created for organisations to download Cash notes for their own project use, thus benefitting more children in the country.