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拳击手反对暴力
案例简介：我们与 MTC Nestor 阳光拳击学院合作，在定于 2017年10月21日在温得和克举行的冠军拳击博金会上推广一场男女之间的假拳击比赛。两名演员被学院插入官方锦标赛海报,然后他免费宣传了这场比赛。在战斗之夜，演员们在当晚的冠军争夺战前被带进了拳击场，播音员中断了诉讼,阅读一份声明，谴责基于性别的暴力，并将人们引向生命线/儿童热线 GBV 帮助热线。这个故事被国家报纸报道，成为国家广播公司 NBC1 的头条新闻，覆盖了纳米比亚 72% 的人口。此外，它在 24 小时内在社交媒体平台上获得了超过 36,000 的印象，生命线/儿童热线呼叫中心在随后的一个月里的呼叫增加了 30%。
拳击手反对暴力
案例简介：We partnered with the MTC Nestor Sunshine Boxing Academy to promote a fake boxing match between a man and a woman at the Champions in Action Boxing Bonanza which was due to take place in Windhoek on October 21, 2017.We hired two actors who were inserted into the official Tournament posters by the Academy, who then publicised the match free of charge.On fight night, the actors were brought into the ring just before the night’s title fight, whereupon the Announcer interrupted proceedings, reading a statement denouncing gender-based violence and directing people to the LifeLine/ChildLine GBV helpline.The story was picked up by the national papers and made headline news on the national broadcaster NBC1, reaching 72% of Namibia’s population. Furthermore, it achieved over 36,000 impressions on social media platforms within 24 hours, and the LifeLine/ChildLine call centre saw a 30% increase in calls in the month that followed.
Boxers against violence
案例简介：我们与 MTC Nestor 阳光拳击学院合作，在定于 2017年10月21日在温得和克举行的冠军拳击博金会上推广一场男女之间的假拳击比赛。两名演员被学院插入官方锦标赛海报,然后他免费宣传了这场比赛。在战斗之夜，演员们在当晚的冠军争夺战前被带进了拳击场，播音员中断了诉讼,阅读一份声明，谴责基于性别的暴力，并将人们引向生命线/儿童热线 GBV 帮助热线。这个故事被国家报纸报道，成为国家广播公司 NBC1 的头条新闻，覆盖了纳米比亚 72% 的人口。此外，它在 24 小时内在社交媒体平台上获得了超过 36,000 的印象，生命线/儿童热线呼叫中心在随后的一个月里的呼叫增加了 30%。
Boxers against violence
案例简介：We partnered with the MTC Nestor Sunshine Boxing Academy to promote a fake boxing match between a man and a woman at the Champions in Action Boxing Bonanza which was due to take place in Windhoek on October 21, 2017.We hired two actors who were inserted into the official Tournament posters by the Academy, who then publicised the match free of charge.On fight night, the actors were brought into the ring just before the night’s title fight, whereupon the Announcer interrupted proceedings, reading a statement denouncing gender-based violence and directing people to the LifeLine/ChildLine GBV helpline.The story was picked up by the national papers and made headline news on the national broadcaster NBC1, reaching 72% of Namibia’s population. Furthermore, it achieved over 36,000 impressions on social media platforms within 24 hours, and the LifeLine/ChildLine call centre saw a 30% increase in calls in the month that followed.
拳击手反对暴力
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Boxers against violence
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基本信息
- 广告战役： #Boxers Against Violence#
- 广告品牌： Lifeline Childline
- 发布日期： 2019-01-01
- 行业领域： 认证机构 , 商务服务 , 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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