Gender-based violence in Namibia is endemic and is usually kept behind closed doors. To bring the issue into the open, Y&R partnered with LifeLine/ChildLine and Namibia’s boxing community to promote a fake boxing matchup between a man and a woman.We hired two actors and placed their images on official posters for an upcoming boxing tournament. On fight night, the actors were brought into the ring as if to fight, whereupon the announcer interrupted proceedings, reading a statement denouncing gender-based violence and directing people to the LifeLine/ChildLine Namibia helpline.CreditsAgency: Advantage Y&R, NamibiaClient: Lifeline Childline NamibiaManaging Director: Truda MeadenAccount Director: Carolina MedeirosCreative Director: Toufic BeyhumCopywriter: Carl GoughArt Director: Ezer MbambusDesigner: kakangwa IpingeAgency Producer: Michael McNabDOP: Tom BakerCamera 1: Tom BakerCamera 2: Inna GorohSound: Wojtek MajewskiEditor: Tom BakerGrading: Jack NewmanSound Mixer: Timo SailaStill photographer: Shawn Van Eeden