Rule40|短视频|广告营销案例【ADGuider广告指南】

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规则 40

案例简介：规则 40 禁止奥运会运动员 (许多生活在贫困线以下的运动员) 宣传他们的赞助商，佩戴他们的标志，甚至在奥运会期间提及他们，这使得这些赞助几乎毫无价值。随着布鲁克斯的跑步，我们发起了一场反叛的、无品牌的运动，让所有运动员和球迷抗议这项规则。在 rule40.com，我们推出了通用的、无违规的运动服。每日通用帖子坚持 rule40 的所谓 “所有权”，像 “里约” 、 “黄金” 或 “游戏” 这样的词, 就像奥运会期间的常规奥运会摘要一样。

规则 40

案例简介：Rule 40 prohibits Olympic athletes (many who live below the poverty line) from promoting their sponsors, wearing their logos or even mentioning them during the Games – making those sponsorships nearly worthless. With Brooks Running, we launched an insurgent, unbranded campaign to allow all athletes and fans to protest the rule. At rule40.com, we launched generic, violation-free sportswear. Daily generic posts adhered to Rule40’s supposed “ownership” of words like “Rio,” “Gold,” or “Games” in a tongue-and-cheek manner, as did up-the-minute generic Olympic recaps during the Games themselves.