Breaking The Silence - Film|微电影,短视频|广告营销案例【ADGuider广告指南】

打破沉默-电影

案例简介：写一个关于电影中发生的事情的简短总结很多时候，捷克退伍军人、持不同政见者、政治犯和其他反对该政权的人发现自己处于只有保持沉默才能挽救生命的境地。随着我们对国家历史档案馆的宣传，这是欧洲最大的证人故事公共数据库,我们说，现在我们需要他们做相反的事情 -- 大声说出来，这样他们的故事就可以为子孙后代保留下来。该活动由 20世纪不同十年的 3 个真实故事组成。 TVC 运动是基于我们英雄沉默时刻的重建。在所有三个处决中，图像和声音都符合英雄对情况的感知方式-扭曲的声音，回声，增强的声音和噪音，快速切割等。这种执行让观众能够把自己放在我们主角的位置上，更好地理解他们必须面对的事情。告诉陪审团声音设计的元素。处决是基于我们英雄沉默的时刻的重建，就像从他们的角度来看一样。声音定义了空间并澄清了情况。这也有助于观众更加沉浸在我们的英雄所经历的事情中。我们使用每个英雄自己对情况的声音感知作为主要的讲故事工具-呼吸，扭曲的声音，回声，增强的噪音,伴随着看似无穷无尽的背景节拍，被安排来提供一种 “无法逃避” 的感觉。音乐的安排方式是，当我们切换到现场更多的纪录片部分时，观众几乎应该对结束感到欣慰。

打破沉默-电影

案例简介：Write a short summary of what happens in the film Many times, Czech veterans, dissidents, political prisoners and others in opposition to the regime found themselves in situations where only staying silent could save their lives. With our campaign for the National History Archive, the largest public database of witness stories in Europe, we are saying that now we need them to do the opposite – speak up so that their stories can be preserved for future generations. The campaign consists of 3 authentic stories from 3 different decades of the 20th century. The TVC campaign is based on a reconstruction of our heroes’ moments of silence. In all three executions, both the image and the sound corresponds with the way the heroes perceived the situation – distorted sounds, echoes, enhanced voices and noises, rapid cuts, etc. This kind of execution allows the viewers to put themselves in our main character‘s position and better understand what they had to face. Tell the jury about the elements of sound design. The execution is based on a reconstruction of our heroes’ moments of silence as if from their perspective. The sound defines the space and clarifies the situation. It also helps the viewer be more immersed in what our heroes had to go through. We use each hero’s own acoustic perception of the situation as the main storytelling vehicle – breathing, distorted sounds, echoes, enhanced noises, along with the seemingly endless background beat that was arranged to provide a feeling of a “no-escape” situation. The music was arranged in a way that when we cut to the more documentary part of the spot, the viewer should almost feel relieved that it’s over.