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濒危品种运动
案例简介：活动描述 为了推广宠物保险，我们创作了一系列版画，以开玩笑的方式展示了它所涵盖的各种事故。濒危品种百科全书。 结果 广告得到了宠物爱好者的积极反应，并有助于提高对新产品的认识。 战略 广告主要针对狗和猫的主人，这就是为什么我们在视觉上使用了众所周知的猫和狗的品种。然后我们把海报放在兽医候诊室，以确保宠物主人会看到它们。 概要 捷克是欧洲最喜欢宠物的公司之一。每一秒捷克都有一只宠物。这就是为什么捷克市场上最大的保险公司 Ceska Pojistovna 决定为宠物开发一种保险产品。 执行 通过在现有品种名称中添加一个单词，我们创建了新的品种，描述了宠物可能遇到的潜在风险。新的品种是用手工制作的插图风格描绘的，灵感来自旧的捷克科学百科全书。
濒危品种运动
案例简介：CampaignDescription To promote the pet insurance, we created a series of prints playfully showcasing the wide range of accidents that it covers. The Encyclopaedia of Endangered Breeds. Outcome The ads were met with positive reactions from pet lovers and helped increase awareness of the new product. Strategy The ads targeted primarily dog and cat owners, that’s why we used well known cat an dog breeds on the visuals. We then placed the posters in veterinary waiting rooms to make sure pet owners will see them. Synopsis Czechia is one of the most pet loving companies in Europe. Every second Czech has a pet. That’s why Ceska Pojistovna, the biggest insurance company on the Czech market, decided to create an insurance product for pets. Execution By adding a single word to existing breed names, we created new breeds that described the potential risks that a pet can encounter. The new breeds were depicted using a hand crafted illustration style inspired by old Czech science encyclopaedias.
Endangered Breeds Campaign
案例简介：活动描述 为了推广宠物保险，我们创作了一系列版画，以开玩笑的方式展示了它所涵盖的各种事故。濒危品种百科全书。 结果 广告得到了宠物爱好者的积极反应，并有助于提高对新产品的认识。 战略 广告主要针对狗和猫的主人，这就是为什么我们在视觉上使用了众所周知的猫和狗的品种。然后我们把海报放在兽医候诊室，以确保宠物主人会看到它们。 概要 捷克是欧洲最喜欢宠物的公司之一。每一秒捷克都有一只宠物。这就是为什么捷克市场上最大的保险公司 Ceska Pojistovna 决定为宠物开发一种保险产品。 执行 通过在现有品种名称中添加一个单词，我们创建了新的品种，描述了宠物可能遇到的潜在风险。新的品种是用手工制作的插图风格描绘的，灵感来自旧的捷克科学百科全书。
Endangered Breeds Campaign
案例简介：CampaignDescription To promote the pet insurance, we created a series of prints playfully showcasing the wide range of accidents that it covers. The Encyclopaedia of Endangered Breeds. Outcome The ads were met with positive reactions from pet lovers and helped increase awareness of the new product. Strategy The ads targeted primarily dog and cat owners, that’s why we used well known cat an dog breeds on the visuals. We then placed the posters in veterinary waiting rooms to make sure pet owners will see them. Synopsis Czechia is one of the most pet loving companies in Europe. Every second Czech has a pet. That’s why Ceska Pojistovna, the biggest insurance company on the Czech market, decided to create an insurance product for pets. Execution By adding a single word to existing breed names, we created new breeds that described the potential risks that a pet can encounter. The new breeds were depicted using a hand crafted illustration style inspired by old Czech science encyclopaedias.
濒危品种运动
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Endangered Breeds Campaign
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