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赎金票据
案例简介：尽管在过去的20年中，有几种新的抗癫痫药物进入市场，但美国仍有180万名成年人因癫痫发作而被俘虏。为了在医疗保健专业人员 (hcp) 中建立对不受控制的癫痫程度的认识，我们将这种疾病人格化为C。Zure，一个连环绑架者，将所有患有不受控制的癫痫的成年人扣为人质。为了与疯子的心理保持一致，日记广告的设计类似于赎金票据。删减信件中的嘲讽信息通过宣布新的受害者，强调了不受控制的癫痫的持续流行，将hcp带入了更大的竞选经验。
赎金票据
案例简介：Despite several new antiepileptic drugs entering the market over the past 2 decades, 1.8 million adults in the United States continue to be held captive by their seizures. To build awareness of the magnitude of uncontrolled epilepsy among healthcare professionals (HCPs), we personified the disease as C. Zure, a serial kidnapper holding all adults with uncontrolled epilepsy hostage. In keeping with the psyche of a madman, the journal ad was designed to resemble a ransom note. Taunting messages in cut letters pulled HCPs into the greater campaign experience by announcing new victims taken, emphasizing the ongoing prevalence of uncontrolled epilepsy.
Ransom Note
案例简介：尽管在过去的20年中，有几种新的抗癫痫药物进入市场，但美国仍有180万名成年人因癫痫发作而被俘虏。为了在医疗保健专业人员 (hcp) 中建立对不受控制的癫痫程度的认识，我们将这种疾病人格化为C。Zure，一个连环绑架者，将所有患有不受控制的癫痫的成年人扣为人质。为了与疯子的心理保持一致，日记广告的设计类似于赎金票据。删减信件中的嘲讽信息通过宣布新的受害者，强调了不受控制的癫痫的持续流行，将hcp带入了更大的竞选经验。
Ransom Note
案例简介：Despite several new antiepileptic drugs entering the market over the past 2 decades, 1.8 million adults in the United States continue to be held captive by their seizures. To build awareness of the magnitude of uncontrolled epilepsy among healthcare professionals (HCPs), we personified the disease as C. Zure, a serial kidnapper holding all adults with uncontrolled epilepsy hostage. In keeping with the psyche of a madman, the journal ad was designed to resemble a ransom note. Taunting messages in cut letters pulled HCPs into the greater campaign experience by announcing new victims taken, emphasizing the ongoing prevalence of uncontrolled epilepsy.
赎金票据
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Ransom Note
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