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癌症
案例简介：印度的癌症治疗超出了大多数普通人的经济能力。尽管 HDFC 共同基金对癌症了解不多，但他们确实了解金钱。解决方案似乎显而易见，利用 HDFC 共同基金的投资专业知识为这一事业筹集资金。因此，HDFC 癌症治愈基金债务基金诞生了，这是一种资本保护的封闭式债务基金，让投资者承诺一半或全部, 他们通过印度癌症协会资助贫困癌症患者治疗的回报。但问题依然存在,你如何让精明的投资者对这个问题进行情感投资，让他们的钱跟着走？阳狮印度在一个悲惨的事实中找到了答案。在印度，太多的人死于癌症。这不是他们希望的，但是当你没有钱的时候，你只有两个选择。你把你家人的积蓄押在你的治疗上吗，这可能有效也可能无效？或者，你会为了它的意图而离开它，确保你家庭的未来？没有人应该面对这个残酷的选择。这部电影在大城市富裕社区的影院上映。
癌症
案例简介：Cancer treatment in India is beyond the financial reach of most common people. While HDFC Mutual Funds doesn't know much about cancer they do know money. The solution seemed obvious, leverage HDFC Mutual Fund's investment expertise to raise money for this cause. Thus was born the HDFC Debt Fund for Cancer Cure Fund, a capital protected, closed ended debt fund that let's investors pledge either half, or all, of their returns towards funding the treatment of underprivileged cancer patients through the Indian Cancer Society.But the question remained, how do you get savvy investors emotionally invested in the issue so that their money follows? Publicis India found the answer in a tragic truth. Far too many people in India commit suicide by cancer. It's not that they wish to, but when you have little money you have just two choices. Do you bet your family's savings on your treatment, which may or may not work? Or, do you leave it for what it was intended, securing the future of your family? Nobody should have to face this cruel choice. This film ran in theatres that are in rich neighbourhoods of major cities.
Cancer
案例简介：印度的癌症治疗超出了大多数普通人的经济能力。尽管 HDFC 共同基金对癌症了解不多，但他们确实了解金钱。解决方案似乎显而易见，利用 HDFC 共同基金的投资专业知识为这一事业筹集资金。因此，HDFC 癌症治愈基金债务基金诞生了，这是一种资本保护的封闭式债务基金，让投资者承诺一半或全部, 他们通过印度癌症协会资助贫困癌症患者治疗的回报。但问题依然存在,你如何让精明的投资者对这个问题进行情感投资，让他们的钱跟着走？阳狮印度在一个悲惨的事实中找到了答案。在印度，太多的人死于癌症。这不是他们希望的，但是当你没有钱的时候，你只有两个选择。你把你家人的积蓄押在你的治疗上吗，这可能有效也可能无效？或者，你会为了它的意图而离开它，确保你家庭的未来？没有人应该面对这个残酷的选择。这部电影在大城市富裕社区的影院上映。
Cancer
案例简介：Cancer treatment in India is beyond the financial reach of most common people. While HDFC Mutual Funds doesn't know much about cancer they do know money. The solution seemed obvious, leverage HDFC Mutual Fund's investment expertise to raise money for this cause. Thus was born the HDFC Debt Fund for Cancer Cure Fund, a capital protected, closed ended debt fund that let's investors pledge either half, or all, of their returns towards funding the treatment of underprivileged cancer patients through the Indian Cancer Society.But the question remained, how do you get savvy investors emotionally invested in the issue so that their money follows? Publicis India found the answer in a tragic truth. Far too many people in India commit suicide by cancer. It's not that they wish to, but when you have little money you have just two choices. Do you bet your family's savings on your treatment, which may or may not work? Or, do you leave it for what it was intended, securing the future of your family? Nobody should have to face this cruel choice. This film ran in theatres that are in rich neighbourhoods of major cities.
癌症
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Cancer
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基本信息
- 广告战役： #Dear dad#
- 广告品牌： HDFC Debt Fund for Cancer Cure
- 发布日期： 2014-03-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 印度语
- 媒介平台： 网络
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