本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
得了癌症
案例简介：到 2020，我们每两人中就有一人会在有生之年得到癌症诊断。事实本身令人震惊; 我们不能隐瞒，我们也不应该隐瞒。我们必须面对它，面对它。让人们意识到这一点是我们的责任。并以阻止他们前进的方式这样做。这让他们思考。这迫使他们考虑造成这种情况的一些 behaviours。当然，通过捐赠和志愿服务，鼓励他们支持爱尔兰癌症协会的努力。我们为传达这一严肃信息而开展的运动本身就是一个挑战。它跟随了一些人 -- 一名研究员、一名年轻人、一名女儿、一对夫妇和一名中年男子，他们每个人都对癌症有直接和挑衅的看法。它并不回避事实，但也不表明我们无能为力。有乐观和力量。我们要求每个人都参与专门的网站:
得了癌症
案例简介：By 2020, 1 in 2 of us will be getting a cancer diagnosis in our lifetime. The fact itself is shocking; we cannot hide from it, and nor should we. We must face it, and face it down. It is our duty to make people aware of it. And to do so in a way that stops them in their tracks. That makes them think. That forces them to consider some of the behaviours that have contributed to the situation. And of course, in a way that encourages them to support the efforts of the Irish Cancer Society, by donating and volunteering. The campaign we have developed to convey this serious message is itself challenging. It follows a number of individuals – a researcher, a young man, a daughter, a couple, and a middle-aged man, each of who have something direct and defiant to say about cancer. It does not shy away from the facts, but nor does it suggest that there is nothing we can do. There is optimism, and strength. We’re asking everyone to get involved at the dedicated website:
Get cancer
案例简介：到 2020，我们每两人中就有一人会在有生之年得到癌症诊断。事实本身令人震惊; 我们不能隐瞒，我们也不应该隐瞒。我们必须面对它，面对它。让人们意识到这一点是我们的责任。并以阻止他们前进的方式这样做。这让他们思考。这迫使他们考虑造成这种情况的一些 behaviours。当然，通过捐赠和志愿服务，鼓励他们支持爱尔兰癌症协会的努力。我们为传达这一严肃信息而开展的运动本身就是一个挑战。它跟随了一些人 -- 一名研究员、一名年轻人、一名女儿、一对夫妇和一名中年男子，他们每个人都对癌症有直接和挑衅的看法。它并不回避事实，但也不表明我们无能为力。有乐观和力量。我们要求每个人都参与专门的网站:
Get cancer
案例简介：By 2020, 1 in 2 of us will be getting a cancer diagnosis in our lifetime. The fact itself is shocking; we cannot hide from it, and nor should we. We must face it, and face it down. It is our duty to make people aware of it. And to do so in a way that stops them in their tracks. That makes them think. That forces them to consider some of the behaviours that have contributed to the situation. And of course, in a way that encourages them to support the efforts of the Irish Cancer Society, by donating and volunteering. The campaign we have developed to convey this serious message is itself challenging. It follows a number of individuals – a researcher, a young man, a daughter, a couple, and a middle-aged man, each of who have something direct and defiant to say about cancer. It does not shy away from the facts, but nor does it suggest that there is nothing we can do. There is optimism, and strength. We’re asking everyone to get involved at the dedicated website:
得了癌症
暂无简介
Get cancer
暂无简介
基本信息
- 广告品牌： Irish Cancer Society
- 发布日期： 2017-01-07
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
