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快门广告牌
案例简介:在波哥大,大多数商店下午8点关门,但 Carulla 24 小时超市保持营业,提供人们需要的一切。所以,我们把几个企业关闭的夜间大门变成了我们的广告牌。我们用他们说,尽管这些商店已经关门,人们可以在 24 小时内找到他们想要的东西。我们与小商店老板谈判,让我们在他们的大门上画我们的信息,以换取每月付款。这样,我们可以在完美的时间和地点传递我们的信息,而他们在非工作时间受益。
快门广告牌
案例简介:In Bogota, most stores close at 8 p.m. But Carulla 24-hour supermarkets stay open and offer everything people need. So, we turned the closed night-time gates of several businesses into our billboards. We used them to say that though those stores were already closed, people could find what they were looking for in a Carulla 24 Hours. We negotiated with small-store owners to let us paint our message on their gates in exchange for a monthly payment. In this way, we could deliver our message at the perfect time and place, while they profited during their nonworking hours.
Shutter Billboards
案例简介:在波哥大,大多数商店下午8点关门,但 Carulla 24 小时超市保持营业,提供人们需要的一切。所以,我们把几个企业关闭的夜间大门变成了我们的广告牌。我们用他们说,尽管这些商店已经关门,人们可以在 24 小时内找到他们想要的东西。我们与小商店老板谈判,让我们在他们的大门上画我们的信息,以换取每月付款。这样,我们可以在完美的时间和地点传递我们的信息,而他们在非工作时间受益。
Shutter Billboards
案例简介:In Bogota, most stores close at 8 p.m. But Carulla 24-hour supermarkets stay open and offer everything people need. So, we turned the closed night-time gates of several businesses into our billboards. We used them to say that though those stores were already closed, people could find what they were looking for in a Carulla 24 Hours. We negotiated with small-store owners to let us paint our message on their gates in exchange for a monthly payment. In this way, we could deliver our message at the perfect time and place, while they profited during their nonworking hours.
快门广告牌
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Shutter Billboards
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