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案例简介：
案例简介：
Carulla: Shutter Billboards
案例简介：
Carulla: Shutter Billboards
案例简介：
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Carulla: Shutter Billboards
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案例详情
In Bogota, most stores close at 8 p.m. But Carulla 24-hour supermarkets stay open and offer everything people need: a deli, prepared foods, meats, vegetables, beverages, and spirits. So, we turned the closed night-time gates of several businesses into our billboards. We used them to say that though those stores were already closed, people could find what they were looking for in a Carulla 24 Hours. We negotiated with small-store owners to let us paint our message on their gates in exchange for a monthly payment. In this way, we could deliver our message at the perfect time and place, while they profited during their nonworking hours.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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