Intuit, the maker of financial products TurboTax, QuickBooks, Mint, and Turbo, has debuted its first-ever corporate brand campaign in the company’s 35-year history. At the center of the campaign is a four-minute animated short film that features a mechanized giant helping bring two people together.The film is meant to showcase how Intuit, with its ecosystem of products, helps power prosperity for consumers and those who work for themselves.The film introduces Pari, an engineer and entrepreneur who sees her friend and potential date Pete struggle as the owner of a small flower shop. While he wants to ask her out, he must instead do his huge pile of taxes. To assist him, Pari becomes inspired to create an Intuit Giant for Pete, which helps him manage the financial elements of running his shop so he can focus on growing his business and pleasing his customers.The campaign is running across multiple platforms including YouTube, Facebook and Snapchat. On Super Bowl Sunday Intuit will also air a 15-second spot during the game, featuring the Intuit Giant and Pete, and a playful nod to saving time.CreditsCLIENT: INTUITCAMPAIGN TITLE: Intuit's Giant CampaignCMO: Lucas WatsonGLOBAL INTUIT MARKETING DIRECTOR: Lauren Staford-WebbGROUP MARKETING MANAGER: Ed BrinkmanGROUP MARKETING MANAGER: Jake WitmanSR. MARKETING MANAGER Lina ReethSR. MARKETING MANAGER David JacobsAGENCY: PhenomenonFOUNDER & CEO Krishnan MenonPRESIDENT: Erica HoholickCHIEF CREATIVE OFFICER Chris AdamsCREATIVE DIRECTORS: Brandon Sides, Ted KapustaACD WRITER: Spencer CookACD WRITER: Scott HansonSENIOR ART DIRECTOR: Shawn CooganSENIOR ART DIRECTOR: Zachary Smith DIRECTOR OF INTEGRATED PRODUCTION: Chris KyriakosSENIOR INTEGRATED PRODUCER: Julie RousseauINTEGRATED PRODUCER: Karin OstranderSENIOR INTEGRATED PRODUCER, DIGITAL: Jenny CourtJR. INTEGRATED PRODUCER, DIGITAL: Anoosh Voltaire-BehiSENIOR DESIGNER: Nic BrendenDESIGNER: Seth StephanSENIOR POST PRODUCER: Josh AbbottASSISTANT EDITOR: Evan SartoryPRINT PRODUCER: Laurie BloomSTUDIO MANAGER: Celine NahasSENIOR BUSINESS AFFAIRS MANAGER: Nancy EspinalCHIEF STRATEGY OFFICER: Jason De TurrisGROUP PLANNING DIRECTOR: Michael AllenGROUP BRAND DIRECTOR: Jenn CookBRAND DIRECTOR: Jamie FriedmanBRAND SUPERVISOR: Amanda TutoraASSISTANT BRAND MANAGER: Amber StylePRODUCTION COMPANY: Passion Animation StudiosDIRECTOR: AAOEXECUTIVE PRODUCER: Debbie CrosscupHEAD OF PRODUCTION: Mike TuroffPRODUCER: Adriana Piasek-WanskiPRODUCTION MANAGER: Steve RileyPRODUCTION ASSISTANT: Paige SullivanCG COORDINATORS: Joost Zoetebier/ Suzanne Forward / Sade TahHEAD OF CG: Jason NicholasVFX SUPERVISOR: Dave WalkerCG SUPERVISORS: Chritian Mills / David RomanCREATIVE DIRECTOR: Christian MillsANIMATION SUPERVSORS: Catherine Elvidge/ Aldo GagliardiCOMPOSITING LEAD: Andre BittencourtEDITING: Daniel BudinMUSIC COMPANY: Good Ear Music SupervisionARTIST: Freedom FrySONG: "Girl On Fire" (Edward Sharpe and the Magnetic Zeros cover)SOUND DESIGN COMPANY: Therapy StudiosSOUND DESIGN: Eddie KimPICTURE FINISH: The Mission StudiosAUDIO FINISH: Lime StudiosAUDIO ENGINEER: Rohan Young