Wilson X Connected Basketball|短视频|广告营销案例【ADGuider广告指南】

威尔逊 X 连接篮球

案例简介：活动描述这个想法是创建一个篮球，它与你的智能手机相连，告诉你篮子是在没有电线或附件的情况下被制作或错过的。利用这些信息，我们可以创造一种身临其境的体验，在运动员训练时提供游戏时间压力，以帮助他们在现实游戏中表现得更好。它还提供实时数据和分析，帮助运动员将训练时间集中在他们最需要改进的领域。这是一个 200 美元的球，所以我们希望它看起来和感觉都很珍贵。我们帮助客户开发业务计划、产品、投资组合策略、名称、球上的视觉识别、包装、应用程序的 UX/UI, 网站的 UX/UI，最后是广告活动。我们还帮助他们创建威尔逊实验室，成为这个和所有未来运动设备创新的家园。执行设计元素都是为了相互配合和相互补充而创建的。从球上的标志性 wX 标志，到高级黑色背景，再到干净、简单和现代的 UX 和 UI。它的设计是理想的，但功能。溢价，但实用。一个游戏和一个训练工具。玩和享受也很有趣。结果最重要的是圣诞节前，我们击败了我们的关键绩效指标，在亚马逊和零售店售罄。媒体和社交媒体的赞誉是非常积极的。 “科学和魔法的完美结合。 “-齿轮巡逻” 市场上最聪明的篮球。 "-体育说明: “这个篮球改变了比赛! “-破获的钱包” 我只能想象我能做得更好。 “-昌西 bulups5x 全明星，2004 决赛 MVP” 跟踪你的投篮有多好 (或多坏)。 "-Mashable 概要威尔逊是世界上最大的运动器材品牌。但是当你想到最大的运动品牌时，我们实际上远远落后于耐克、 Under Armour 和阿迪达斯。摘要是使用技术来创造一个光环产品，加深运动员和他们的设备之间的联系。这证明威尔逊在运动装备创新方面走在了前列。战略策略是威尔逊是你忠实的武器。威尔逊 X 连接篮球是一种训练工具，让你在篮球场上离合器射手。目标观众是 11 至 18 岁的狂热篮球运动员。

威尔逊 X 连接篮球

案例简介：Campaign Description The idea was to create a basketball that connects with your smartphone to tell you when a basket is made, or missed, with no wires or attachments. Using this information we can create an immersive experience that provides game-time pressure as athletes are training in order to help them perform better in real-game situations. It also provides real-time data and analytics than can help athletes focus training time on the areas where they need the most improvement. It's a $200 ball, so we wanted it to look and feel premium.We helped the client develop the business plan, the product, the portfolio strategy, the name, the visual identity on the ball, the packaging, the UX/UI for the app, the UX/UI for the website and finally the advertising campaign. We also helped them create Wilson Labs to be the home for this and all future sports equipment innovations. Execution The design elements were all created to work well with each other and compliment each other. From the iconic wX logo on the ball, to the premium black background, to the clean, simple and contemporary UX and UI. It's designed to be aspirational yet functional. Premium, yet utilitarian. A game, and a training tool. And also really fun to play with and enjoy. Outcome Most importantly, we beat our KPIs and sold out of the ball on Amazon and at retail stores before Christmas.Accolades in press and social media have been overwhelmingly positive."A heady mix of science and magic."-Gear Patrol"The smartest basketball on the market."-Sports Illustrated"This basketball is a game changer!"-Busted Wallet"I could only imagine how much better I would have gotten with this."-Chauncey Billups5x All Star, 2004 Finalist MVP "Keeps track of how good (or bad) your shooting is."-Mashable Synopsis Wilson is the biggest sports equipment brand in the world. But when you think of the biggest sports brands, we are actually far down on the list below Nike, Under Armour and Adidas. The brief was to use technology to create a halo product that deepens the connection between athletes and their equipment. And one that proves that Wilson is on the forefront of innovation in athletic equipment. Strategy The strategy was that Wilson is your faithful weapon. And the Wilson X Connected Basketball is a training tool to make you clutch shooter on the basketball court. The target audience is 11 to 18 year old avid basketball players.