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探索明尼苏达州 (明尼苏达州旅游局): Colle + McVoy的 'Sota Pop
案例简介:
探索明尼苏达州 (明尼苏达州旅游局): Colle + McVoy的 'Sota Pop
案例简介:
Explore Minnesota (Minnesota Tourism Board): 'Sota Pop by Colle+McVoy
案例简介:
Explore Minnesota (Minnesota Tourism Board): 'Sota Pop by Colle+McVoy
案例简介:
探索明尼苏达州 (明尼苏达州旅游局): Colle + McVoy的 'Sota Pop
暂无简介
Explore Minnesota (Minnesota Tourism Board): 'Sota Pop by Colle+McVoy
暂无简介
基本信息
- 广告品牌: Explore Minnesota (Minnesota Tourism Board)
- 发布日期: 2018-02
- 行业领域: 其他
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
Colle + McVoy helped Minnesota’s tourism board launch an immersive pop-up experience during Super Bowl week.The experience, called ‘Sota Pop, was called an immersive storytelling experience that the agency said, “flipping the script to show visitors that Minnesota is more than cold; it’s cool.” The temporary installation in downtown Minneapolis allowed people to journey through a maze of brightly colored, themed rooms with specially designed backdrops that inspire social media selfies.The exhibition, which took cues from the Museum of Ice Cream and Refinery29’s 29 Rooms experience, contained five main rooms, as well as several smaller scenes. All were designed by local artists and celebrate the wide variety of destinations, four-season activities and attractions that make Minnesota unique. Colle + McVoy considered 'Sota Pop the first "single-brand installation" of its kind.CreditsClient: Explore Minnesota TourismAgencies: Colle McVoy and 10 Thousand DesignArtists: Chuck U, She She, Girl Friday and Ashley MaryProduction: Street FactoryTasty Lighting SupplyTivoliToo
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