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    KOSHOGO短视频广告营销案例

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    KOSHOGO

    案例简介:在吉尔吉斯斯坦,2018年有 15 000 名年轻女孩被绑架强迫结婚,但只有 28 起案件提交法院,因为警察拒绝在 5月28日提交受害者报告, mars Bodoshev 绑架了 Burulai Turdaly-kyzy,后来在警察局用刀刺死了她。在 Bodoshev 审判期间,在线新闻门户网站 KLOOP 发起了 Koshogo 运动。Koshogo 是一个白色的窗帘,绑架者的家人挂在他的房子里。根据传统,对新娘来说,通过 koshogo 意味着同意结婚。我们收集了绑架者受害者的供词,并把它们印在悬挂在吉尔吉斯斯坦首都各地的 koshogos 上。互联网上出现了同样的供词视频。这场运动引发了前所未有的抗议浪潮,迫使首相要求对绑架新娘采取严厉措施。

    KOSHOGO

    案例简介:In Kyrgyzstan where in 2018, 15 000 young girls were kidnapped to be forcibly married, but only 28 cases made it to the court because police officers refuse to file victim’s reports, on May 28th, Mars Bodoshev abducted Burulai Turdaly-kyzy and later, at the police station, stabbed her to death. During Bodoshev trial, KLOOP, an online news portal, started the Koshogo Campaign. A koshogo is a white curtain that the kidnappers’ family hang in his house. According to tradition, for the bride, passing under the koshogo means giving her consent to marriage. We collected confessions of the kidnappers’ victims and printed them on koshogos that were hung all over the Kyrgyzstan capital. Videos with the same confessions appeared on internet. The campaign gave rise to an unprecedented wave of protest that forced the Prime Minister to demand drastic measures against bride kidnapping.

    KOSHOGO

    案例简介:在吉尔吉斯斯坦,2018年有 15 000 名年轻女孩被绑架强迫结婚,但只有 28 起案件提交法院,因为警察拒绝在 5月28日提交受害者报告, mars Bodoshev 绑架了 Burulai Turdaly-kyzy,后来在警察局用刀刺死了她。在 Bodoshev 审判期间,在线新闻门户网站 KLOOP 发起了 Koshogo 运动。Koshogo 是一个白色的窗帘,绑架者的家人挂在他的房子里。根据传统,对新娘来说,通过 koshogo 意味着同意结婚。我们收集了绑架者受害者的供词,并把它们印在悬挂在吉尔吉斯斯坦首都各地的 koshogos 上。互联网上出现了同样的供词视频。这场运动引发了前所未有的抗议浪潮,迫使首相要求对绑架新娘采取严厉措施。

    KOSHOGO

    案例简介:In Kyrgyzstan where in 2018, 15 000 young girls were kidnapped to be forcibly married, but only 28 cases made it to the court because police officers refuse to file victim’s reports, on May 28th, Mars Bodoshev abducted Burulai Turdaly-kyzy and later, at the police station, stabbed her to death. During Bodoshev trial, KLOOP, an online news portal, started the Koshogo Campaign. A koshogo is a white curtain that the kidnappers’ family hang in his house. According to tradition, for the bride, passing under the koshogo means giving her consent to marriage. We collected confessions of the kidnappers’ victims and printed them on koshogos that were hung all over the Kyrgyzstan capital. Videos with the same confessions appeared on internet. The campaign gave rise to an unprecedented wave of protest that forced the Prime Minister to demand drastic measures against bride kidnapping.

    KOSHOGO

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