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虚拟围栏项目
案例简介：在过去的 30 年里，泰国损失了超过四分之一的森林面积。受保护的森林被非法侵入，变成了度假村、农场和高尔夫球场，因为 “合法” 和 “非法” 之间的界限从未明确界定。 目标: 泰国最著名的促进自然保护基金会 Seub-Nakhasathien 基金会希望找到一种简单的方法来提高认识，并建立机制来鼓励积极参与森林保护。 想法: 由于泰国游客总是通过智能手机登录并分享他们在社交网络上的位置，我们创建了虚拟围栏项目，该项目允许我们实际上锁定点边界并收回森林领土, 使用 Foursquare 促进森林保护，只需点击一个 “入住” 按钮。
虚拟围栏项目
案例简介：In the past 30 years, Thailand had lost more than a quarter of forest area. Protected forests were trespassed and turned into resorts, farms, and golf courses because the boundaries between “legal” and “illegal” were never clearly defined. Objective: Seub-Nakhasathien Foundation, Thailand’s most famous foundation to promote nature conservation, wants to find an easy way to enhance awareness and develop mechanisms to encourage active participation in the forest conservation. Idea: Since Thai tourists always check-in and share their location on their social network from their smartphones, we created THE VIRTUAL FENCE PROJECT, which allows us to virtually pin point borderlines and reclaim forest territories, using Foursquare to promote forest conservation with just a simple tap of a "check-in" button.
The Virtual Fence Project
案例简介：在过去的 30 年里，泰国损失了超过四分之一的森林面积。受保护的森林被非法侵入，变成了度假村、农场和高尔夫球场，因为 “合法” 和 “非法” 之间的界限从未明确界定。 目标: 泰国最著名的促进自然保护基金会 Seub-Nakhasathien 基金会希望找到一种简单的方法来提高认识，并建立机制来鼓励积极参与森林保护。 想法: 由于泰国游客总是通过智能手机登录并分享他们在社交网络上的位置，我们创建了虚拟围栏项目，该项目允许我们实际上锁定点边界并收回森林领土, 使用 Foursquare 促进森林保护，只需点击一个 “入住” 按钮。
The Virtual Fence Project
案例简介：In the past 30 years, Thailand had lost more than a quarter of forest area. Protected forests were trespassed and turned into resorts, farms, and golf courses because the boundaries between “legal” and “illegal” were never clearly defined. Objective: Seub-Nakhasathien Foundation, Thailand’s most famous foundation to promote nature conservation, wants to find an easy way to enhance awareness and develop mechanisms to encourage active participation in the forest conservation. Idea: Since Thai tourists always check-in and share their location on their social network from their smartphones, we created THE VIRTUAL FENCE PROJECT, which allows us to virtually pin point borderlines and reclaim forest territories, using Foursquare to promote forest conservation with just a simple tap of a "check-in" button.
虚拟围栏项目
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The Virtual Fence Project
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基本信息
- 广告战役： #The Virtual Fence Project#
- 广告品牌： Seub Nakhasathien Foundation
- 发布日期： 2013-11-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 泰语
- 媒介平台： 网络
- 获得奖项：
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