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最美丽的夜晚
案例简介：简要解释 首先，我们在电台、副总裁以及最重要的社交网络上发布了一份竞选预告，为门多萨最性感的人打了一个公开的电话。我们向伙计们保证，他们会参加有史以来最不可思议的啤酒广告，并在门多萨的喜来登酒店组织了一次假选角，那里有 370 多名年轻人出现。在选角时，大块头重复了不同的文本行，却不知道广告到底是关于什么的。他们只知道这应该是一个不可思议的啤酒广告。在同一个晚上的同一时间，我们在这个城市最受欢迎的俱乐部，黑雅格俱乐部举行了一个聚会, 一周前我们在该品牌的社交媒体页面上做了广告。很明显，这个城市的鞋钉都没有参加，因为他们都在演员阵容中。
最美丽的夜晚
案例简介：Brief Explanation First, we released a campaign teaser on radio, VP, and – most importantly – on social networks advertising an open call for the hunkiest guys in Mendoza. We promised guys they’d be participating in the most incredible beer ad ever and organized a fake casting in the Sheraton Hotel in Mendoza where more than 370 young men showed up.At the casting, the hunks repeated disparate lines of text without knowing what the commercial was really about. All they knew was that this was supposed to be an incredible beer ad. At the same time on the same night, we put on a party at the most popular club in the city, The Black Jager Club, which we advertised a week before on the brand’s social media pages. A party that, obviously, none of the studs in the city attended, as they were all at the casting.
The Fairest Night Of All
案例简介：简要解释 首先，我们在电台、副总裁以及最重要的社交网络上发布了一份竞选预告，为门多萨最性感的人打了一个公开的电话。我们向伙计们保证，他们会参加有史以来最不可思议的啤酒广告，并在门多萨的喜来登酒店组织了一次假选角，那里有 370 多名年轻人出现。在选角时，大块头重复了不同的文本行，却不知道广告到底是关于什么的。他们只知道这应该是一个不可思议的啤酒广告。在同一个晚上的同一时间，我们在这个城市最受欢迎的俱乐部，黑雅格俱乐部举行了一个聚会, 一周前我们在该品牌的社交媒体页面上做了广告。很明显，这个城市的鞋钉都没有参加，因为他们都在演员阵容中。
The Fairest Night Of All
案例简介：Brief Explanation First, we released a campaign teaser on radio, VP, and – most importantly – on social networks advertising an open call for the hunkiest guys in Mendoza. We promised guys they’d be participating in the most incredible beer ad ever and organized a fake casting in the Sheraton Hotel in Mendoza where more than 370 young men showed up.At the casting, the hunks repeated disparate lines of text without knowing what the commercial was really about. All they knew was that this was supposed to be an incredible beer ad. At the same time on the same night, we put on a party at the most popular club in the city, The Black Jager Club, which we advertised a week before on the brand’s social media pages. A party that, obviously, none of the studs in the city attended, as they were all at the casting.
最美丽的夜晚
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The Fairest Night Of All
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