With DIRECTV STREAM, which makes its official debut today, you can enjoy Live TV, catch all your favorite sports and stay up-to-date on breaking news and On-Demand content in the same place, whether you are using a DIRECTV STREAM Device or on your own device. With DIRECTV STREAM, you can watch your favorite shows across all of your screens for one simple price with no term commitment.The campaign features tennis champion and superstar Serena Williams mashed up with iconic films to bring to life the brand’s core features of having the best of both worlds - live and on-demand entertainment. The spot tackles the fragmented consumer experience today where they are left having to sacrifice either their live viewing experience or spend time browsing on-demand without enjoying their content.Developed in partnership with creative agency TBWA\Chiat\Day LA, the creative platform is a call to consumers to un-complicate their entertainment lives. Over the rollout of the launch, the campaign will be supported by robust social, digital, OTT, connected TV, OOH, radio, an interactive game, and a comic book component, as well as traditional TV spots. Each element is designed to connect with fans in a new way to pay off the best of live and on-demand.Credits DIRECTV MarketingVince Torres - Chief Marketing OfficerKendall Thaker - VP, Advertising and Go-To-MarketMandy Martin - AVP, Marketing ManagementSheri Holmes - Director, Product Marketing ManagementNick Bianchi - Director, Social MediaJenn Wang - Lead Product Marketing ManagerJessica Elizardo - Lead Product Marketing ManagerTracy Threlkeld - Lead Product Marketing ManagerTBWA\Chiat\Day Los AngelesErin Riley - PresidentRenato Fernandez - Chief Creative OfficerAriel Abramovici - Creative DirectorBruno Acanfora - Creative DirectorMark Winters - Associate Creative DirectorRyan Buckley - Associate Creative DirectorWill Holmes - Art DirectorTyler Archibald - CopywriterAndrew Bae - Jr. Art DirectorYashashree Samant - Jr. CopywriterBruno Regalo - Head of DesignJake Skirving - Senior DesignerAndrea Nazarino - Jr. DesignerGuia Iacomin - Director of Content ProductionJack Cutler - Senior ProducerBrandon Loftin - Associate ProducerHashi Clark - Executive Art ProducerDessiah Davis - Director of Traffic OperationsRobin Rossi - Director of Business AffairsJen Costello - Chief Strategy OfficerJesse Unger - Group Strategy DirectorJonathan Handy - Associate Strategy DirectorKrystal Hawkins - Sr. StrategistHannah Schweitzer - Jr. StrategistAlbert Kim - Head of Connections PlanningKevin Bautista - Associate Director of ConnectionsLaura Mayer - Data DirectorMatt Theisen - Brand LeadLani Reichenbach - Brand LeadCaitlin Miller - Account DirectorOyinda Elias - Management SupervisorCarlos Quintanilla - Account SupervisorSarah Newton - Account SupervisorBridget Derraugh - Account ExecutiveLawrence Gonzales - Project ManagerCritical MassVal Carlson - Chief Creative OfficerAndrew Lavery - Group Creative DirectorJames Maclean - Creative DirectorJavier Olivares - Assoc. Creative DirectorMegahn O’Neil - Assoc. Creative DirectorRyan Mesnchuk - Senior Art DirectorMegan King - Senior Art DirectorTaylor Lumley - Art DirectorAna Benitez Duarte - DesignerPeter Lagosky - Senior CopywriterMelissa De Sa - Senior CopywriterDaisy Swain - CopywriterJen Goldberg - Group Strategy DirectorKyle Bottoms - Strategy DirectorMaria Hodgeson - SVP Client PartnerLauren Rappaport - VP Client partnerAndrew Burke - Account DirectorHaley Dodd - Sr. Account ManagerOlivia Knight - Account ManagerSydney Woodman - Executive ProducerAudrie Sham - Sr. ProducerAshleigh Fehmie - Sr. producerChristine Spitler - ProducerVicky Patel - Sr. ProducerLexi Scott - ProducerSylvia Brach - ProducerEthan Cole - ProducerProduction PartnersStink - Production HouseDaniel Bergmann - PresidentMungo Maclagan - Executive ProducerTraktor - DirectorPär M. Ekberg - DOPLeah Allina - Line ProducerArcade - EditorialAlexa Atkin - Executive ProducerJeff Feruzzo - Lead EditorBrad Wasekwich - Lead EditorRyan Andrus - Assistant EditorJAMM - VFXAsher Edwards - Executive ProducerAshley Greyson - Senior ProducerAlexandra Rickards - Production CoordinatorAnna Dood - Color ProducerAdam Scott - ColoristAndy Boyd - VFX SupervisorJake Montgomery - VFX ArtistLime - MixSusie Boyajan - Executive ProducerMatt Miller - Head MixerIan Connie - Assistant MixerString & Tins - Sound DesignLaura-Leigh - ProducerCulum Simpson - Sound DesignerSearch Party - MusicMeghan Currier - Music ProducerChris James - ComposerDylan Nowik - ComposerSouth - MusicAnn Haugen - Head of ProductionIgnacio Das - ProducerVladimir Berkhemer - WriterBritt Darling - WriterDan Pritking - WriterJon Darling - WriterDiego Speroni - RetouchingDiego Speroni - Digital ArtistFrancisco Speroni - Digital AssistantFreddy Fabris - Digital Producer