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    佳得乐: 每一天都是你的一天

    案例简介:

    佳得乐: 每一天都是你的一天

    案例简介:

    Gatorade: Every Day is Your Day by TBWA Chiat Day

    案例简介:

    Gatorade: Every Day is Your Day by TBWA Chiat Day

    案例简介:

    佳得乐: 每一天都是你的一天

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    Gatorade: Every Day is Your Day by TBWA Chiat Day

    暂无简介

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    广告公司: TBWA Chiat Day

    案例详情

    Soccer legend Mia Hamm stands with a young soccer player at the entrance of a packed stadium. She leans over and says, “Congratulations. Today is your day. You’re off to great places. You’re off and away.” It’s then we realize we’re hearing the Dr Seuss tome Oh, the Place You’ll Go.Gatorade’s new film, ‘Every Day Is Your Day,’ features sports icon Hamm and rising US star Mallory Pugh and taps into the iconic Dr Seuss poem to demonstrate the powerful impact that sports can have on young athletes’ lives.The action continues in the film as the young soccer player is transported to a Seuss-like world of tufted trees and green grass. She dribbles a colorful ball through the landscape, showing off deft skill along the journey of the two-minute-30-second film. Eventually she reaches a mountain top, where she must choose which way to go, as she is joined by teammates. The team reaches a stadium where the girl scores a goal against an opponent. Pugh is then seen talking to another young player, a passing to the next generation.It ends with a text over stating “Every generation fuels the next.”The film is part of the brand’s Sisters in Sweat initiative.CreditsClient: GatoradeCreative Agency: TBWA\Chiat\DayChief Creative Officer: Renato FernandezCreative Director: Mark PetersCreative Director: Doug MenezesCopywriter: Elizabeth DanielArt Director: Blair SewardJunior Copywriter: Jamie WynnJunior Art Director: Gaia EliseExecutive Director of Production: Brian O'RourkeDirector of Content Production: Guia IacominSenior Producer: Kaitlin MooreAssistant Producer: Sophie BorisManaging Director: Jerico Dig CabaysaSenior Account Director: Robyn MorrisAccount Director: Lani ReichenbachManagement Supervisor: Gabriela MarinoAccount Executive: Connor WudrickGroup Planning Director: Scott MacMasterGlobal Planning Director: Martin Ramos Planner:Joel Van RensburgDirector of Business Affairs: Robin RossiBusiness Affairs Manager: Eugene GandiaDirector of Traffic Operations: Dessiah MaxwellSr. Traffic Operations Manager: Judy BrillMedia Agency: OMDPR Agency: FleishmanHillardTV Production Company: Biscuit FilmworksDirector: Rachel McDonaldPartner/Managing Director: Shawn LacyExecutive Producer: Holly VegaLine Producer: Andrew DenyerHead of Production: Mercedes AllenDirector of Photography: Jess HallEditorial House: Cabin EditEditor: Scott ButzerAssistant Editor: Jay McConvilleManaging Partner: Carr SchillingExecutive Producer: Remy FoxxProducer: Michelle DorschVFX Studio: Shape + LightCreative Director: Rob TrentSenior Producer: Jordan Sharon2D Artists:Paul HeagneyJan CilliersChris DiCristoWes WaldronDave SternFlame Assist: Austin Lewis3D Lead: Gavin Kelly3D Concept Artist: Eugene Guaran3D Generalist: DeAndre Moore3D Coordinator: Arron InglisAdditional 3D Artists:Sam BoydMario DomingosSean HuntCormac KellyKev RyanConcept Artist and Lead Matte Painter: Marc SamsonMatte Painter: Rocco GioffreColor: Harbor PicturesSenior Producer: Matt OlmonColorist: Elodie EchterSound Design: LSDExecutive Producer: Susie BoyojanSound Designers: Michael Anastasi, Kai PaquinFinal Mix: Lime StudiosExecutive Producer: Susie BoyojanMixer: Matt MillerAssistant Mixer: Lisa MermelsteinMusicComposers: Pedro Bromfman & Juan Carlos Enriquez

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