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曼联对抗痴呆症
案例简介：痴呆症将成为 21世纪最大的杀手。有人每三分钟就会患上痴呆症，到 2021年，100万的人会患上痴呆症 -- 但目前还没有治愈的方法。老年痴呆症协会表示，太多的人在没有足够支持的情况下独自面对，社会迫切需要采取行动。创意，由奥斯卡提名的丹尼尔 · 巴伯 (哈里 · 布朗，汤托女人) 执导在比尔 · 奈伊主持配音时，通过一系列小插曲来展示对立的一对人，从而突出了这个问题。场景包括两名支持对方球队的足球迷, 一名老人与一名房地产青年面对面，一名剩余选民与一名休假支持者对峙。但是渐渐地，每一对都开始微笑，因为他们把自己的信仰放在一边，肩并肩地对抗痴呆症。
曼联对抗痴呆症
案例简介：Dementia is set to become the 21st century's biggest killer. Someone develops dementia every three minutes, with one million set to have the condition by 2021 – yet there is currently no cure. Alzheimer’s Society says too many are facing it alone, without adequate support, and society urgently needs to take action. The creative, directed by Oscar-nominated Daniel Barber (Harry Brown, The Tonto Woman) brings this issue to the fore by presenting opposing pairs of people coming together in a series of vignettes as Bill Nighy conducts the voice over. The scenes include two football fans who support opposing teams sizing each other up outside a pub, an elderly man coming face to face with a youth on an estate and a Remain voter squaring up to a Leave supporter. But gradually, each pair begin to smile as they put their beliefs aside and stand shoulder to shoulder in the fight against dementia.
United Against Dementia
案例简介：痴呆症将成为 21世纪最大的杀手。有人每三分钟就会患上痴呆症，到 2021年，100万的人会患上痴呆症 -- 但目前还没有治愈的方法。老年痴呆症协会表示，太多的人在没有足够支持的情况下独自面对，社会迫切需要采取行动。创意，由奥斯卡提名的丹尼尔 · 巴伯 (哈里 · 布朗，汤托女人) 执导在比尔 · 奈伊主持配音时，通过一系列小插曲来展示对立的一对人，从而突出了这个问题。场景包括两名支持对方球队的足球迷, 一名老人与一名房地产青年面对面，一名剩余选民与一名休假支持者对峙。但是渐渐地，每一对都开始微笑，因为他们把自己的信仰放在一边，肩并肩地对抗痴呆症。
United Against Dementia
案例简介：Dementia is set to become the 21st century's biggest killer. Someone develops dementia every three minutes, with one million set to have the condition by 2021 – yet there is currently no cure. Alzheimer’s Society says too many are facing it alone, without adequate support, and society urgently needs to take action. The creative, directed by Oscar-nominated Daniel Barber (Harry Brown, The Tonto Woman) brings this issue to the fore by presenting opposing pairs of people coming together in a series of vignettes as Bill Nighy conducts the voice over. The scenes include two football fans who support opposing teams sizing each other up outside a pub, an elderly man coming face to face with a youth on an estate and a Remain voter squaring up to a Leave supporter. But gradually, each pair begin to smile as they put their beliefs aside and stand shoulder to shoulder in the fight against dementia.
曼联对抗痴呆症
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United Against Dementia
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基本信息
- 广告战役： #United Against Dementia#
- 广告品牌： Alzheimer's Society
- 发布日期： 2017-04-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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