本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
阿尔茨海默氏症协会: 麦肯·伦敦联合对抗痴呆症
案例简介:
阿尔茨海默氏症协会: 麦肯·伦敦联合对抗痴呆症
案例简介:
Alzheimer’s Society: United against dementia by McCann London
案例简介:
Alzheimer’s Society: United against dementia by McCann London
案例简介:
阿尔茨海默氏症协会: 麦肯·伦敦联合对抗痴呆症
暂无简介
Alzheimer’s Society: United against dementia by McCann London
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Short rationale: Channel 4 and ITV are uniting for the first time for a major brand campaign for Alzheimer's Society, created by McCann London.Launching “United Against Dementia” on Monday 24 April from 20:55, this is the first time either TV station has partnered with one another to simultaneously introduce a new advertising campaign with a bespoke co-branded introductory message.The campaign calls for people to unite in the urgent fight against dementia, which is set to be the 21st century’s biggest killer. Someone develops dementia every three minutes and there is currently no cure – but Alzheimer’s Society says too many are facing it alone, without adequate support, and society urgently needs to take action.Both ITV and Channel 4 will run teaser spots ahead of the campaign launch, showing two hands coming together to form the “A” in Alzheimer’s, with the broadcaster's logos shown under the words, “Uniting for Alzheimer's Society”.CreditsExecutive creative director: Laurence ThomsonDirector of marketing and external affairs (Alzheimer’s Society): Vivienne FrancisCreative works controller ITV: Kim GilroyClient development lead Channel 4: Sarah Honeyball
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息