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    希望的阵容 | Hope's Line-up短视频广告营销案例

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    案例简介:在最后一次发生在儿童节的 “弗拉门戈 vs 弗鲁米嫩塞” 中,不同的阵容引起了观看比赛的人的注意。而不是像弗拉门戈的迭戈这样的球员; 和弗鲁米嫩塞的温德尔,里约热内卢州同名和失踪儿童和青少年的照片和名字出现在屏幕上。这个想法是为了引起人们对这个问题的注意,这个问题每年影响巴西大约 40,000 儿童和青少年。竞选活动赢得了比赛。自本月初失踪以来,13 岁的 Luany Cristina dos Santos de Souza 在 10月15日被她的祖母发现。希望队排队时,屏幕上显示的一张儿童照片中,Luany 在 Morro da Mangueira 被发现, 多亏了一位足球迷在马拉卡纳体育场内给她祖母的信息。

    案例简介:In the last “Flamengo vs Fluminense”, which happened on Children's Day, the different lineup caught the attention of those who watched the match. Instead of players like Diego, from Flamengo; and Wendel, from Fluminense, the photos and names of homonymous and missing children and teenagers in the state of Rio de Janeiro appeared on the screen. The idea was to draw attention to the problem, which affects about 40,000 children and adolescents every year in Brazil. The campaign action won the match. Missing since the begining of this month, Luany Cristina dos Santos de Souza, 13 years old, was spotted by her grandmother at october 15th. One of the children’s pictures displayed at the screen during the Hope’s Line-up, Luany was found at Morro da Mangueira, thanks to an information that was sent to her grandmother by a football fan while he was still inside the Maracanã stadium.

    希望的阵容 | Hope's Line-up

    案例简介:在最后一次发生在儿童节的 “弗拉门戈 vs 弗鲁米嫩塞” 中,不同的阵容引起了观看比赛的人的注意。而不是像弗拉门戈的迭戈这样的球员; 和弗鲁米嫩塞的温德尔,里约热内卢州同名和失踪儿童和青少年的照片和名字出现在屏幕上。这个想法是为了引起人们对这个问题的注意,这个问题每年影响巴西大约 40,000 儿童和青少年。竞选活动赢得了比赛。自本月初失踪以来,13 岁的 Luany Cristina dos Santos de Souza 在 10月15日被她的祖母发现。希望队排队时,屏幕上显示的一张儿童照片中,Luany 在 Morro da Mangueira 被发现, 多亏了一位足球迷在马拉卡纳体育场内给她祖母的信息。

    希望的阵容 | Hope's Line-up

    案例简介:In the last “Flamengo vs Fluminense”, which happened on Children's Day, the different lineup caught the attention of those who watched the match. Instead of players like Diego, from Flamengo; and Wendel, from Fluminense, the photos and names of homonymous and missing children and teenagers in the state of Rio de Janeiro appeared on the screen. The idea was to draw attention to the problem, which affects about 40,000 children and adolescents every year in Brazil. The campaign action won the match. Missing since the begining of this month, Luany Cristina dos Santos de Souza, 13 years old, was spotted by her grandmother at october 15th. One of the children’s pictures displayed at the screen during the Hope’s Line-up, Luany was found at Morro da Mangueira, thanks to an information that was sent to her grandmother by a football fan while he was still inside the Maracanã stadium.

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    希望的阵容 | Hope's Line-up

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    Solidarity action helps finding a missing child in Brazil

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