Hashtags of arts|海报/平面,活动|广告营销案例【ADGuider广告指南】

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艺术标签

案例简介：写一个简短的摘要，介绍数字或环境执行或活动中发生的情况。为了吸引在社交媒体上花费越来越多时间的观众，位于里约热内卢的国家美术博物馆只是在他们的艺术品下面放了一个有趣的热门标签。创建 “艺术展览标签”。穿过博物馆走廊，人们可以看到40件艺术品下的250多个标签，给公众一种看待世俗绘画的新方式，并向他们展示他们在社交媒体上喜欢的一切也在博物馆的墙上。标签总是基于绘画的历史。为了增强体验，我们创建了一个音频指南，可以在博物馆的Instagram亮点上访问。音频指南通过标签的语言解释了绘画的历史。

艺术标签

案例简介：Write a short summary of what happens in the digital or ambient execution or campaign. To attract an audience that spends more and more time on social media, the National Museum of Fine Arts, in Rio de Janeiro, simply placed fun a popular hashtags under their artworks. Creating the "Hashtags of Arts Exhibition". By walking through the museum corridors, people could see more than 250 hashtags under 40 artworks, giving the public a fresh way to look at secular paintings and showing them that everything they like on social media is also on the museum's walls. The hashtags were always based on the history of the paintings. To enhance the experience, we created an audio guide that could be accessed on the museum's Instagram highlights. The audio guide explained the history of the paintings through the language of the hashtags.