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案例简介:
案例简介:The Brazilian is the second most connected people in the world, behind China, according to Oliver Wyman Consulting, and one of the world champions in time connected to social networks: 3 hours and 56 minutes per person, on average, according to the report of We Are Social Agency. And it is also one of the countries that least frequent art exhibitions: only 15.5% of the Brazilian population visited museums, according to a survey by Ibram (Brazilian Institute of Museums). How then do art make attractive for this population that lives with the eyes attached to the screen of the cellular? What if museums used the same narrative so popular with social media users?
Hashtags of Art
案例简介:
Hashtags of Art
案例简介:The Brazilian is the second most connected people in the world, behind China, according to Oliver Wyman Consulting, and one of the world champions in time connected to social networks: 3 hours and 56 minutes per person, on average, according to the report of We Are Social Agency. And it is also one of the countries that least frequent art exhibitions: only 15.5% of the Brazilian population visited museums, according to a survey by Ibram (Brazilian Institute of Museums). How then do art make attractive for this population that lives with the eyes attached to the screen of the cellular? What if museums used the same narrative so popular with social media users?
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Hashtags of Art
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基本信息
- 广告品牌: National Museum of Fine Arts
- 发布日期: 2019-05
- 行业领域: 互联网服务 , 文娱/内容
- 媒体类别: 短视频 , 活动 , 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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