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菲律宾全国新闻工作者联盟: Fakeblok by BBDO Gurrero
案例简介:
菲律宾全国新闻工作者联盟: Fakeblok by BBDO Gurrero
案例简介:
The National Union of Journalists Philippines: Fakeblok by BBDO Gurrero
案例简介:
The National Union of Journalists Philippines: Fakeblok by BBDO Gurrero
案例简介:
菲律宾全国新闻工作者联盟: Fakeblok by BBDO Gurrero
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The National Union of Journalists Philippines: Fakeblok by BBDO Gurrero
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基本信息
- 广告品牌: The National Union of Journalists Philippines
- 发布日期: 2017-06
- 行业领域: 其他
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
BBDO Guerrero and The National Union of Journalists Philippines has teamed up to fight fake news on social media with a new tool called Fakeblok.This chrome plug-in allows journalists to report and vet fake news sites, while blocking them on people’s newsfeedsThis effort was in response to fake news undermining the role of real journalists, as there are no current tools to detect fake news while 92% of people get their news from social media.Since its launch a team of senior journalists from the Centre for Media Freedom and Responsibility have moderated and flagged over 2,000 stories, preventing 1.6mn people from reading fake news, and the list is still growing.
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