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联合国难民事务高级专员: 菲律宾穆伦洛的联合国主页按钮
案例简介:
联合国难民事务高级专员: 菲律宾穆伦洛的联合国主页按钮
案例简介:
United Nations High Commissioner for Refugees: Un-Home Button by MullenLowe Philippines
案例简介:
United Nations High Commissioner for Refugees: Un-Home Button by MullenLowe Philippines
案例简介:
联合国难民事务高级专员: 菲律宾穆伦洛的联合国主页按钮
暂无简介
United Nations High Commissioner for Refugees: Un-Home Button by MullenLowe Philippines
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基本信息
- 广告品牌: United Nations High Commissioner for Refugees
- 发布日期: 2016-05
- 行业领域: 其他
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
The United Nations High Commissioner for Refugees (UNHCR) Philippines and MullenLowe Philippines have launched the UNHome Button - an innovative web browser interruption to make Filipinos more aware of the refugee crisis.When users click the Home button on participating partner sites, they are redirected to a faux "error" page, temporarily preventing them from "going Home." They are given the option to proceed to the home page, or instead, learn more about the refugee crisis and how they can help, at the UNHCR landing page. CreditsChief Creative Officer: Leigh ReyesExecutive Creative Officer: Abi AquinoCreative Director: Roman OlivarezCopywriter: Owel Alvero, Wacky TorresSenior Account Manager: Dea BobadillaSenior Art Director: Mylo de BorjaSocial Media Director: Raffy BarisoDigital Producer: Marge Salem-GalvezDeveloper: Fernando Rugay, Patricia TorresPrint Production Director: Jake FernandezFA Artist: Roger Rapacon
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