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温迪: 找到汉堡
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温迪: 找到汉堡
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Wendy's: Find the Burger
案例简介:
Wendy's: Find the Burger
案例简介:
温迪: 找到汉堡
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Wendy's: Find the Burger
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In 2016, Wendy’s launched three new branches in the Philippines: BGC Stopover, 6789 Ayala Avenue, and a renovated Greenbelt 1 branch. Wendy’s decided to disrupt how people normally decide where to eat, through a creative incentive for potential store visitors. Using Facebook Live, a newly-launched feature at the time, the brand came up with a live stream game of Finders Keepers, telling Facebook fans that if they could guess the Wendy’s locations and find the burger, they could keep it.
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